Beacon Media + Marketing
What is the Beacon Way and why is it impacting the digital marketing industry? The Beacon Way is something that we have been formulating, testing, and using for our clients over the past several years. We’ve been able to put together a methodology around the most successful pieces that any business needs to have as…
Following the onset of COVID-19, marketers nationwide began scratching their heads. This is because, between March and August of 2020, reporting showed that one in five consumers hopped to a different brand, and seven in ten consumers began exploring new shopping channels. However, the data collected ultimately led marketers to rethink their tech and data…
A website without SEO is like a lighthouse without a light. Basically, nobody is going to know how to find your website unless they have something to lead them home. And with the competition of over 1.7 billion websites that currently exist, and with over 250,000 websites being developed each day, this is a vast…
When running a clinic, you’re likely focusing on getting your patients the care they need. But what about keeping them on as a client? Are your efforts being focused here as well? If not, you’re risking losing them to your competitors if your marketing strategy doesn’t include measures for patient retention. Healthcare marketing strategies are…
Written by Jeremiah Blanchard, Content Lead, revised by Sara Jokela 2/20/25. Of all the powerful tools that digital marketers can leverage in the healthcare marketing space, even alongside the most complex and developed marketing strategies, referral marketing is still one of the most effective methods for clinics to gain new patients. Not only does referral…
Have you ever wondered why the pace of technological advancement seems to speed up every couple of years? In 1965, Gordon E. Moore – a co-founder of Intel – made an observation that would come to be known as Moore’s Law. Moore’s Law states that “the number of transistors on a microchip will double about…
Written by Jeremiah Blanchard, Content Lead, updated and revised by Sara Jokela 3/18/25. If you’ve ever been on the receiving end of a sales pitch then you already what we’re about to say – it’s not a warm and fuzzy feeling. The fact is, knowing that you’re actively being sold something can often bring along…
It wasn’t that long ago when the mere mention of artificial intelligence brought to mind images of a computer-controlled world with humans enslaved by the very machines they built. Though this dystopian world is often the backdrop in many science-fiction stories, the fact is, AI is here – and we have control over it. It’s…
If you’ve been operating a successful healthcare clinic for any extended period of time, chances are you’ve had your share of successes and failures. Perhaps it took several years to get your clinic noticed. Maybe it took years for your clinic to show up in local search engine results. Or maybe you struggled to find…
Even in our modern age, seeking help for mental health issues still comes with a fair degree of stigma. Not only is this a very personal and delicate matter, it can also cause embarrassment and apprehension for anyone attempting to seek out support for mental health issues. And this is true in just about every…
With the nationwide increase in mental health issues arising among teens and young adults, the need for bringing mental health awareness to teens is more important than ever. But as there is still a definite stigma surrounding seeking help for mental health issues, it can be challenging to encourage teens and parents to seek professional…
Originally written by Jeremiah Blanchard, Beacon Content Lead. Updated and revised by Sara Jokela 12/23/24. When you think of any well-known or popular brands on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks,…
