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3 Steps for Creating Facebook Ads that Reach New Clients

We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door.  The ads are created to target Facebook users that are within a certain radius near your office …

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5 Tips to Stand Out on LinkedIn

LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked. …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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Corporate Brand

What makes a strong corporate brand

Originally published on April 9, 2018. Updated on April 21, 2020. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” …

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How to Make White Papers that Generate Leads

Inbound marketing operates on one basic principle: engage with your potential customer, and offer them value. While that “value” can be almost anything, for many businesses, it’s information. Even with the advent of search engines like Google, finding specialized information from a reputable source can be difficult. When that information is given out seemingly for …

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