Originally published on December 7, 2018. Updated on April 29, 2020. A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to…
successful social media strategy
10 tips for optimizing your social media presence
Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback…
The Connected CEO: Part 1
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Is Google+ Still Relevant?
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing…
Our “Big Idea” for Alaska, It’s time to lead the conversation
Alaska is a place of big ideas! We have a history of tenacious leadership against all odds. Walter Hickel was one of the visionaries who played a major role in our statehood. Charles Edwardson (Etok) fought for and laid the foundation for land ownership among First Peoples in Alaska. These are two examples of the…
4 Social Media Trends To Get on Board With
Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people…
BEACON Media + Marketing is Alaska’s first HubSpot partner and reseller
Contact: [email protected] 907-563-6008 FOR IMMEDIATE RELEASE BEACON Media + Marketing is Alaska’s first HubSpot partner and reseller. Anchorage, AK (July 2, 2013) – BEACON Media + Marketing announces it’s partnership with HubSpot, an international inbound marketing expert. HubSpot’s all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into…
Are You Easily Pinfluenced?
No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can…
Put the Graphic Into Infographic
We are a visual society that consumes digital data at an insane rate. One of the best ways to communicate large amounts of data is an infographic. Offer precise and compelling data. Choose the data you would like to share and simplify it into numbers, graphs, and icons. Only share information that is relevant and…
5 Steps Towards Social Media Success on Facebook in 2013
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…