Beyond Healthcare Update

How We Got Results

The Beacon Approach: Strategic, Data-Driven, and Adaptive 

Beacon Media + Marketing brought what Beyond Healthcare was missing: a data-driven strategy grounded in attribution clarity, platform expertise, and scalable campaign architecture. 

As digital advertising platforms like Meta  and Google  rolled out major changes in attribution, targeting, and automation during late 2023 and early 2024, Beacon proactively adjusted bidding strategies, creative formats, and conversion events to stay ahead of the curve. This agility ensured Beyond remained visible to their ideal audience while optimizing for ROI. 

From the start, Beacon prioritized performance visibility. They implemented CallTrackingMetricsto give campaign-level clarity, using trackable phone numbers across all ad groups. In the interim, they introduced proxy conversions—like outbound link clicks—to gauge momentum while building toward more reliable tracking infrastructure. 

Building the Foundation for Scalable Performance 

Beacon started with focused campaigns targeting teen PHP/IOP searches in Fairlawn and Beachwood. As results became reliable, they expanded to Westlake and Toledo. Branded Search and Performance Max campaignsensured Beyond’s brand stayed prominent—even during platform policy shifts that impacted other providers’ visibility. 

• Call Tracking Metrics Integration:Campaign-specific phone numbers provided clarity in source attribution—essential as platform-side attribution became more opaque. 

• Proxy Conversion Tracking:Outbound link clicks were used as a temporary performance metric while better tracking solutions were developed. 

• Initial Campaigns:We launched high-intent campaigns for teen PHP/IOP terms in Fairlawn and Beachwood, then expanded to Westlake and Toledo. 

• Brand Protection + Visibility:Branded Search and Performance Max campaigns ensured Beyond’s brand appeared prominently across search and display. 

2024 Results: 

• 302 conversions 

• $51 cost per lead 

• 9.35% click-through rate 

• $3.82 cost per click 

Beacon built a solid foundation of performance and prepared the account for more sophisticated optimization. 

Breakthrough Optimization and Precision Tracking Meet Full-Funnel Strategy 

Early March 2025, Beyond Healthcare entered what Beacon called “The Better Period.”That marked the launch of first-party conversion tracking using newly integrated contact forms. Outbound click proxies were sunset, and every lead from that point forward was fully traceable and verifiable. 

Standardized a High-Performance Campaign Stack 

Campaigns were expanded and unified across all markets. Beacon launched: 

• Insurance-specific ad groups(e.g., “Aetna PHP for teens”) 

• Seasonal messaginglike “Summer Programs for Teens” 

• Medication management service campaigns 

• Young Adult PHP/IOP campaigns 

Refined Relevance and Spend Efficiency 

In parallel, they deployed keyword-aligned landing pagesand aggressive negative keyword filteringto maximize relevance and minimize waste. 

The Results: Performance Redefined 

From March 5 to May 28, 2025, Beacon’s strategy produced transformational results: 

• 465 total conversions 

• $17.93 cost per lead(↓ 65%) 

• 10.05% click-through rate 

• $2.24 cost per click 

By removing tracking noise, optimizing campaign structure, and aligning every element of the funnel, Beacon helped Beyond not just increase volume—but improve quality and lower acquisition cost. 

Why It Worked: A Commitment to Data-Driven Excellence: The Beacon Standard in Action 

This campaign is a live demonstration of our strategic pillars: 

Data-Driven Strategy
No guesswork—just attribution clarity, KPI alignment, and continuous analysis. 

Adaptability in a Shifting Ad Landscape
Beacon stays ahead of ad platform changes, pivoting with agility across both Meta and Google to preserve performance. 

Full-Funnel Optimization
From keyword to landing page to call tracking, every layer is engineered to convert. 

Long-Term Partnership, Not Just One-Off Wins
With Beyond Healthcare as a long-standing client since 2023, we’ve built trust through performance, transparency, and constant improvement. 

Beacon Media + Marketing succeeds because every decision is grounded in data, not guesswork. We don’t chase trends—we monitor performance, adjust in real time, and scale only what works. 

They approach every partnership with a relentless focus on outcomes: 

• Attribution clarity 

• KPI alignment 

• Platform fluency across Google and Meta 

• Constant testing, refinement, and improvement 

This isn’t just marketing. It’s performance engineering—and it works. 

Turning Digital Disruption Into ROI Opportunity  

In today’s digital marketing environment—where algorithms shift overnight and data privacy changes rewrite the rules—guessingis no longer a strategy. 

Beacon Media + Marketing delivered measurable, strategic growth for Beyond Healthcare by combining platform fluency, industry insight, and relentless optimization. 

The Bottom Line 

More leads. Lower cost. And a blueprint for scalable, sustainable growth.