Beacon Media + Marketing
Written by Jeremiah Blanchard, Content Lead, updated and revised by Sara Jokela 3/18/25. If you’ve ever been on the receiving end of a sales pitch then you already what we’re about to say – it’s not a warm and fuzzy feeling. The fact is, knowing that you’re actively being sold something can often bring along…
It wasn’t that long ago when the mere mention of artificial intelligence brought to mind images of a computer-controlled world with humans enslaved by the very machines they built. Though this dystopian world is often the backdrop in many science-fiction stories, the fact is, AI is here – and we have control over it. It’s…
If you’ve been operating a successful healthcare clinic for any extended period of time, chances are you’ve had your share of successes and failures. Perhaps it took several years to get your clinic noticed. Maybe it took years for your clinic to show up in local search engine results. Or maybe you struggled to find…
Originally written by Jeremiah Blanchard, Beacon Content Lead. Updated and revised by Sara Jokela 12/23/24. When you think of any well-known or popular brands on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks,…
No matter if you’ve been operating a mental health practice for a few years or over a decade, growth and expansion not only offer you the chance to develop your brand, you’ll also be able to reach out and help more people. And this is probably the reason why you started your mental health practice…
Written by Sabrina Martinez 12/27/22, updated and revised by Sara Jokela 2/20/25. Reviews have become an essential element of marketing a business – and a great way to engage with your past clients while also showing potential clients how you’ve helped others. But getting a client review for marketing a mental health practice can be…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
Written by Sabrina Martinez, Content Lead, updated and revised by Sara Jokela 05/07/2025. No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well…
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
Marketing your behavioral health business is a complicated and tricky field to navigate. You have to learn how to reach your target audience and make a connection with them. And if you’re using digital marketing, you have seconds to catch the attention of your potential clients. If you’re not personally meeting these clients, it can…
Knowing the effectiveness of your marketing can sometimes be hard to tell. Although numbers that come back from reporting can be an indicator of the effectiveness of your strategy, that isn’t always a clear indication of the whole picture. Many people use marketing tools such as Google or Facebook advertising and use the numbers that…
