Beacon Media + Marketing
Personal branding is more than just a buzzword; it’s a powerful tool for professional growth and recognition in today’s digital landscape. As a business owner, you might not have considered yourself a brand before, but understanding and shaping your personal brand can be a game-changer. Whether you’re a seasoned entrepreneur or just starting out,…
In this article, we’ll explore the key elements of a meaningful and motivational workplace. We’ll discuss the importance of having a clear company purpose, the power of shared values, and the role of open communication. We’ll also cover some tips on creating a sense of community, belonging, and recognition that will help take your company to the next level.
Building a strong, cohesive team requires mutual trust and open communication. As a leader, you play a pivotal role in fostering this environment. One of the most effective ways to achieve this is by embracing honesty, even when it’s painful, hard, or embarrassing. In this article, we’ll explore the significance of honesty in leadership and…
I’ve been running one business or another since 2001, and there are a few things I’ve learned the hard way over the years. One of them is just how much a business challenges you to grow into a better version of yourself. Don’t get me wrong- you can start, grow, and run a business without…
One of the biggest challenges visionaries and founders often face is the transition to President or CEO. According to a Harvard article “By the time the ventures were three years old, 50% of founders were no longer the CEO; in year four, only 40% were still in the corner office; and fewer than 25% led…
How does it effect a company culture when it’s leaders are willing to “jump off the cliff and build the airplane on the way down?” Entrepreneur: Someone who jumps off a cliff and builds a plane on the way down. I can’t remember where I first saw or heard this quote, but I’m pretty sure…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
