Beacon Media + Marketing
One-size-fits-all solutions used to dominate business thinking. For decades, industries standardized everything. But not anymore. Management models, workplace culture, even marketing metrics were all attached to standards because it was easier to compare, track, and replicate. But the world has shifted. Today, people expect customization. Patients want treatment tailored to their needs. Consumers expect recommendations…
In any business relationship, no matter the industry, truth is never an abstract concept; it’s the foundation of trust. Patients entrust clinicians with their well-being, families entrust providers with care, and communities entrust organizations with resources. Every decision, from how you structure treatment programs to how you communicate outcomes, comes back to this central question:…
What Is Marketing ROI (And Why Does It Matter?) If you’ve ever asked, “Is all this marketing actually doing anything?” — you’re already thinking like a strategist. That’s where marketing ROI comes in. Return on investment (ROI) is the most important key metric in your marketing toolbox. It tells you whether your marketing campaigns are…
Why “Realistic ROI” Is the Wrong Question (But Still Worth Asking) If you’re asking, “What kind of return should I expect from my marketing?” you’re not alone. It’s a common, valid question—and one with a complicated answer. That’s because the idea of a “realistic marketing ROI” depends entirely on your goals, business model, timeline, and…
When we think about marketing value, our minds often jump to external metrics: website traffic, lead conversion rates, and cost per acquisition. These numbers are vital, but they only tell part of the story. An often-overlooked goldmine of marketing value lies within your clinic’s walls: your staff. High staff retention and strong morale are not…
The behavioral health landscape has fundamentally shifted. As practice owners, you’re no longer just managing patient care — you’re navigating a complex web of reimbursement models and payer constraints that directly impact your marketing ROI and growth strategy. The statistics are sobering: commercial payer reimbursement rates for the same service can vary 20–40% within a…
Would you ever purposely choose conformity over authenticity? It feels like a simple answer. I believe that in a perfect world, we’d all happily choose the latter. We all appreciate uniqueness, individuality, and authenticity. These qualities are what make someone, or something, stand out to us because they’re what make us come alive. Because it’s…
So, What’s It Like to Work With Beacon? We get this question all the time — and honestly? It’s one of our favorites. Imagine a marketing agency where ideas bounce between time zones, strategy decks come with emojis, and brainstorms happen over Zoom with pets occasionally crashing the call. We’re not gathered around a whiteboard;…
For decades, Return on Investment (ROI) has been the gold standard for measuring marketing success. It’s a straightforward formula: did the revenue generated from a campaign exceed its cost? While this metric is essential, it falls short in sectors where value isn’t purely financial. In behavioral health, success is measured not just in dollars, but…
As a marketing leader who’s worked with many mental and behavioral health executives, I understand the unique challenges and tremendous responsibility that come with promoting ABA therapy. If you’re reading this as the CEO or owner of an ABA therapy clinic, you already understand that marketing in your field is about much more than visibility…
As artificial intelligence transforms mental health marketing, understanding data privacy regulations has never been more critical. With 2025 bringing enhanced compliance requirements and patient expectations for data protection, multi-location behavioral health clinics need clear guidance on leveraging AI while maintaining trust and regulatory compliance. This comprehensive FAQ addresses your most pressing questions about AI data…
Is the Search Revolution Already Here? YES, it is! Picture this: Your potential client is driving to work, asking Siri about “best ADHD treatment centers near me.” Meanwhile, another client is at home, using Google’s visual search to identify therapy approaches from an infographic they saw on social media. A third person is having a…
