What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…
Podcast Episode 4: What Is “The Beacon Way?”
What is the Beacon Way and why is it impacting the digital marketing industry? The Beacon Way is something that we have been formulating, testing, and using for our clients over the past several years. We’ve been able to put together a methodology around the most successful pieces that any business needs to have as…
How to market Lake Tahoe tourism businesses best
Lake Tahoe is a popular tourist destination, with over 2.7 million visitors per year. If you’re a small business owner in the Lake Tahoe area you may be wondering how you can capitalize on the ever-growing tourist industry. It has a great variety of tourist attractions, from the stunning natural beauty and hiking trails, such…