Beacon Media + Marketing
Whether you have three clinic locations or ten, your unique value proposition (UVP) is what sets you apart from competitors and positions you as the right choice for a specific audience. But how do you figure out what makes your clinic truly unique? And once you’ve identified it, how do you communicate it effectively online…
Enhancing Customer Engagement and Conversions on Your Website Let’s talk leader-to-leader for a moment. As the CEO of a multi-location behavioral or mental health practice, you’re balancing a lot—clinic consistency, team management, and of course, making sure patients have the best possible experience whether they walk in the front door or land on your website…
Personalization is at the heart of effective marketing today, driving deeper customer engagement, building loyalty, and increasing conversions. It’s a proven method to engage customers, foster loyalty, and drive conversions. Yet, achieving personalization at scale—creating customized experiences for 50 or even 100’s of customers—is a daunting challenge. Enter artificial intelligence (AI), a tool that has…
How does your content rank in an era where SEO is driven by artificial intelligence? Search Engine Optimization (SEO) keeps evolving, and if we want our websites and posts to remain relevant, it’s time to rethink our strategy. AI is reshaping how search engines work, and 2025 holds even greater changes. Are you ready to…
Transparency in branding is more than just a buzzword; it’s a powerful strategy that can transform businesses. In today’s market, consumers are more informed and discerning than ever, making transparent branding not just a “nice-to-have” but a necessity. By openly sharing company practices, values, and decision-making processes, your business can build trust with your customers,…
In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…
In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space?…
Marketing ROI (return on investment) is all about figuring out how much bang you’re getting for your buck from your marketing efforts. Understanding marketing ROI is like having a roadmap for your marketing strategies. It helps you see what’s working and where to spend your money wisely. In this article, you’ll learn how to measure,…
Written by Brandon Grill, updated and revised by Sara Jokela 2/19/25. Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected…
Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…
Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024. Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…
We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…
