Beacon Media + Marketing
If the last year taught us anything, it’s this: change in the digital marketing world doesn’t wait. It’s not knocking politely at the door—it’s already in your house, making itself comfortable. Between generative AI, the decline of third-party cookies, and the rise of immersive experiences, the future of digital marketing has officially arrived. So what…
If you’ve ever started the year with a detailed marketing plan, only to find yourself chucking half of it by Q2, you’re not alone. Most marketers have been there. You map out campaigns, launch content, try new channels, and maybe even invest in some shiny AI tools, only to realize that your carefully built strategy…
If you’re putting energy into generating leads but not seeing them convert into paying customers, you’re not alone. For many behavioral and mental health practices (and service-based businesses in general), this is one of the most incredibly frustrating parts of the marketing strategy. Your team is showing up online, your ads are live, your blog…
The art of storytelling has long been an essential part of being human. Over time, we’ve chronicled our history in the form of story and narrative. We’ve imagined new worlds, new technologies, and have told tales of love and mystery, some that have even survived thousands of years. But throughout time, we’ve also learned a…
One-size-fits-all solutions used to dominate business thinking. For decades, industries standardized everything. But not anymore. Management models, workplace culture, even marketing metrics were all attached to standards because it was easier to compare, track, and replicate. But the world has shifted. Today, people expect customization. Patients want treatment tailored to their needs. Consumers expect recommendations…
In any business relationship, no matter the industry, truth is never an abstract concept; it’s the foundation of trust. Patients entrust clinicians with their well-being, families entrust providers with care, and communities entrust organizations with resources. Every decision, from how you structure treatment programs to how you communicate outcomes, comes back to this central question:…
What Is Marketing ROI (And Why Does It Matter?) If you’ve ever asked, “Is all this marketing actually doing anything?” — you’re already thinking like a strategist. That’s where marketing ROI comes in. Return on investment (ROI) is the most important key metric in your marketing toolbox. It tells you whether your marketing campaigns are…
Why “Realistic ROI” Is the Wrong Question (But Still Worth Asking) If you’re asking, “What kind of return should I expect from my marketing?” you’re not alone. It’s a common, valid question—and one with a complicated answer. That’s because the idea of a “realistic marketing ROI” depends entirely on your goals, business model, timeline, and…
Would you ever purposely choose conformity over authenticity? It feels like a simple answer. I believe that in a perfect world, we’d all happily choose the latter. We all appreciate uniqueness, individuality, and authenticity. These qualities are what make someone, or something, stand out to us because they’re what make us come alive. Because it’s…
So, What’s It Like to Work With Beacon? We get this question all the time — and honestly? It’s one of our favorites. Imagine a marketing agency where ideas bounce between time zones, strategy decks come with emojis, and brainstorms happen over Zoom with pets occasionally crashing the call. We’re not gathered around a whiteboard;…
Whether you have three clinic locations or ten, your unique value proposition (UVP) is what sets you apart from competitors and positions you as the right choice for a specific audience. But how do you figure out what makes your clinic truly unique? And once you’ve identified it, how do you communicate it effectively online…
Enhancing Customer Engagement and Conversions on Your Website Let’s talk leader-to-leader for a moment. As the CEO of a multi-location behavioral or mental health practice, you’re balancing a lot—clinic consistency, team management, and of course, making sure patients have the best possible experience whether they walk in the front door or land on your website…
