Meet Our Client
Client: Cedar Virginia
Industry: Eating Disorder Clinic
Specialty: Multidisciplinary outpatient care with Family-Based Therapy (FBT)
Size: 6-10
The Marketing Challenge
Challenge: Loss of web traffic, unclear brand identity, and outdated digital experience
Timeline: July 2024 – June 2025
Objective: Increase qualified leads, strengthen brand authority, and redesign a beautifully functional website
The Challenge
Cedar Virginia, a specialized eating disorder clinic offering outpatient treatment, faced a multifaceted challenge. Despite its cutting-edge clinical approach—eschewing residential programs in favor of integrative therapies—their digital presence didn’t reflect their mission.
Traffic was down, branding was muddled, and their website failed to capture the empathy, structure, and professionalism patients and families needed. Leads were stalling, and so was growth.
Beacon’s Strategy
Beacon Media + Marketing partnered with Cedar Virginia to turn data into direction and strategy into impact. Our approach focused on:
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Clear Brand Identity: We worked closely with the team to clarify messaging and tone of voice. From typography to testimonial framing, the brand was rebuilt to express confidence, compassion, and clinical authority.
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SEO & Keyword Strategy: We identified service-specific keywords, reshaped on-page SEO, and implemented a precise content calendar.
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Google + Meta Campaigns: Campaigns were segmented demographically and personally—parents seeking help, young adults exploring care options, and professionals researching referrals.
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Website Redesign: We launched a beautifully functional new website at the beginning of February 2025, focused on user experience, accessibility, and conversion optimization.
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Review & Reputation Management: We gathered and showcased authentic stories of healing, anchoring trust in search and on the new site.
How We Got Results
Beacon’s success came from the determination to dig deep and make an impact by creating a strategy that fit the client, the target market, and that hit specific measurable goals.
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Preparation – Campaign planning and digital infrastructure evaluation that enabled decisive execution.
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Discernment – Refined CTAs, stripped jargon, and aligned UX with user emotional state.
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User Recognition – Shifted the focus of the website to what was functional for the user.
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Judgment – Prioritized redesign timing to maximize seasonal lead flow.
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Collaboration – Engaged Cedar’s leadership in weekly sprints and feedback loops.
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Curiosity – Experimented with tone variants and segment-specific Google ads.
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Self-Confidence – Delivered bold, patient-first copy and high-converting layouts.
Conclusion
Cedar Virginia didn’t just need marketing. They needed reconnection—with their audience, with their mission, and with families in crisis. Beacon’s integrated digital transformation translated care into clarity. One year later, the results aren’t just metrics. They’re milestones in lives changed.
Let’s Connect + Chat
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
