Beacon Media + Marketing
For decades, Return on Investment (ROI) has been the gold standard for measuring marketing success. It’s a straightforward formula: did the revenue generated from a campaign exceed its cost? While this metric is essential, it falls short in sectors where value isn’t purely financial. In behavioral health, success is measured not just in dollars, but…
As a marketing leader who’s worked with many mental and behavioral health executives, I understand the unique challenges and tremendous responsibility that come with promoting ABA therapy. If you’re reading this as the CEO or owner of an ABA therapy clinic, you already understand that marketing in your field is about much more than visibility…
As artificial intelligence transforms mental health marketing, understanding data privacy regulations has never been more critical. With 2025 bringing enhanced compliance requirements and patient expectations for data protection, multi-location behavioral health clinics need clear guidance on leveraging AI while maintaining trust and regulatory compliance. This comprehensive FAQ addresses your most pressing questions about AI data…
Is the Search Revolution Already Here? YES, it is! Picture this: Your potential client is driving to work, asking Siri about “best ADHD treatment centers near me.” Meanwhile, another client is at home, using Google’s visual search to identify therapy approaches from an infographic they saw on social media. A third person is having a…
Let me ask you something: When was the last time you called customer service and genuinely preferred waiting on hold to speak with a human over getting instant help from a well-designed AI system? If you’re like most people, that answer might surprise you. Here’s the reality we’re facing in behavioral health: Your patients are…
Whether you have three clinic locations or ten, your unique value proposition (UVP) is what sets you apart from competitors and positions you as the right choice for a specific audience. But how do you figure out what makes your clinic truly unique? And once you’ve identified it, how do you communicate it effectively online…
Enhancing Customer Engagement and Conversions on Your Website Let’s talk leader-to-leader for a moment. As the CEO of a multi-location behavioral or mental health practice, you’re balancing a lot—clinic consistency, team management, and of course, making sure patients have the best possible experience whether they walk in the front door or land on your website…
Personalization is at the heart of effective marketing today, driving deeper customer engagement, building loyalty, and increasing conversions. It’s a proven method to engage customers, foster loyalty, and drive conversions. Yet, achieving personalization at scale—creating customized experiences for 50 or even 100’s of customers—is a daunting challenge. Enter artificial intelligence (AI), a tool that has…
How does your content rank in an era where SEO is driven by artificial intelligence? Search Engine Optimization (SEO) keeps evolving, and if we want our websites and posts to remain relevant, it’s time to rethink our strategy. AI is reshaping how search engines work, and 2025 holds even greater changes. Are you ready to…
If you’re a small business owner, you already know your website is more than a digital business card. It’s your 24/7 salesperson, your first impression, and—let’s be honest—sometimes your only shot at winning over a customer. But what really separates a forgettable website from one that turns visitors into loyal fans? The answer: a killer…
In the world of behavioral health, it’s not enough to simply stand out. You need to connect with your audience in a meaningful way. No matter what service you’re offering, people will always choose to go with the organization they connect with. Authenticity in digital marketing and marketing consistency are key to building trust and…
It’s often said that in business, integrity is what pours the foundation of trust. And it is trust that acts as the currency of every business partnership. Thus, ethics should always be at the forefront of your marketing model, especially in the realm of social media marketing. It’s true that many people may find the…
