Beacon Media + Marketing
Why the Patient Journey Matters in Mental Health Marketing In behavioral and mental health marketing, conversions aren’t just about clicks and forms; they’re about trust, emotional readiness, and removing friction from the care process. When someone searches for a therapist or psychiatrist, they’re not just browsing—they’re seeking answers, reassurance, and safety. That’s where patient journey…
The art of storytelling has long been an essential part of being human. Over time, we’ve chronicled our history in the form of story and narrative. We’ve imagined new worlds, new technologies, and have told tales of love and mystery, some that have even survived thousands of years. But throughout time, we’ve also learned a…
In the modern business world, the most important journey is the one your customer travels. Not only that, it’s their overall experience of this journey that will captivate your clients and keep them around for a while. And of course, we all love that. Customer experience expert and Founder and CEO of Women in CX,…
When we think about marketing value, our minds often jump to external metrics: website traffic, lead conversion rates, and cost per acquisition. These numbers are vital, but they only tell part of the story. An often-overlooked goldmine of marketing value lies within your clinic’s walls: your staff. High staff retention and strong morale are not…
The behavioral health landscape has fundamentally shifted. As practice owners, you’re no longer just managing patient care — you’re navigating a complex web of reimbursement models and payer constraints that directly impact your marketing ROI and growth strategy. The statistics are sobering: commercial payer reimbursement rates for the same service can vary 20–40% within a…
For decades, Return on Investment (ROI) has been the gold standard for measuring marketing success. It’s a straightforward formula: did the revenue generated from a campaign exceed its cost? While this metric is essential, it falls short in sectors where value isn’t purely financial. In behavioral health, success is measured not just in dollars, but…
As a marketing leader who’s worked with many mental and behavioral health executives, I understand the unique challenges and tremendous responsibility that come with promoting ABA therapy. If you’re reading this as the CEO or owner of an ABA therapy clinic, you already understand that marketing in your field is about much more than visibility…
As artificial intelligence transforms mental health marketing, understanding data privacy regulations has never been more critical. With 2025 bringing enhanced compliance requirements and patient expectations for data protection, multi-location behavioral health clinics need clear guidance on leveraging AI while maintaining trust and regulatory compliance. This comprehensive FAQ addresses your most pressing questions about AI data…
Is the Search Revolution Already Here? YES, it is! Picture this: Your potential client is driving to work, asking Siri about “best ADHD treatment centers near me.” Meanwhile, another client is at home, using Google’s visual search to identify therapy approaches from an infographic they saw on social media. A third person is having a…
Let me ask you something: When was the last time you called customer service and genuinely preferred waiting on hold to speak with a human over getting instant help from a well-designed AI system? If you’re like most people, that answer might surprise you. Here’s the reality we’re facing in behavioral health: Your patients are…
Whether you have three clinic locations or ten, your unique value proposition (UVP) is what sets you apart from competitors and positions you as the right choice for a specific audience. But how do you figure out what makes your clinic truly unique? And once you’ve identified it, how do you communicate it effectively online…
Enhancing Customer Engagement and Conversions on Your Website Let’s talk leader-to-leader for a moment. As the CEO of a multi-location behavioral or mental health practice, you’re balancing a lot—clinic consistency, team management, and of course, making sure patients have the best possible experience whether they walk in the front door or land on your website…
