Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…
Beacon News
The Future of AI in Healthcare Marketing and Patient Acquisition
Have you ever wondered why the pace of technological advancement seems to speed up every couple of years? In 1965, Gordon E. Moore – a co-founder of Intel – made an observation that would come to be known as Moore’s Law. Moore’s Law states that “the number of transistors on a microchip will double about…
Clutch Recognizes Beacon Media + Marketing Among Alaska’s Top Advertising Agencies for 2022
At Beacon Media + Marketing, we are an award-winning website and digital marketing agency focusing on helping grow businesses that do good. We specialize in Mental Health Marketing, Speciality Medical Practices, Functional Medicine, Financial Marketing, B2B, and Home Services. Our relentless focus on our clients has led to 5-star reviews since its inception in 2012.…
Best Marketing Trends We Saw During Super Bowl LV
About 5.7 million people turned in to watch the Super Bowl across the United States. The game is great, of course, but we’d be lying if we said we didn’t also tune in to watch the commercials. Marketing and advertising go hand-in-hand, and we love checking them out to see what themes are emerging, what…
We’re Kicking Off 2021 With a Shiny New Website
This year is all about growth. Who’s with us? So much has been written about 2020, and all of the lessons we learned, but I think we can all agree that for the most part, it felt like collectively pushing water uphill. (Hello, by the way! My name is Kirrily and I’m the Content Manager…
Top Digital Marketing Trends for 2021
Last year was full of unexpected changes and challenges, but 2021 offers a clean slate with infinite possibilities for your business. As much of the world has shifted its attention online, it’s more important than ever to make the right digital first impression. As you analyze last year’s digital marketing performance and make goals for…
Trends you need to capitalize on in financial marketing
If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques,…
Is the Apple iOS 14 upgrade a quest for marketing domination?
Apple is officially one step closer to taking over the world. In 1984, the Macintosh computer convinced the public they needed personal computers. In 2007, the release of the iPhone made Apple technology essential to life and business in the 21st century. Now, the new Apple iOS 14 upgrade is directly challenging tech juggernauts Facebook…
We may be experiencing a crisis, but crises have yielded some good things in the past
Let’s take a look at some examples. The global shutdown measures that have been implemented as a result of the current outbreak have impacted every aspect of life in the affected areas and had a ripple effect around the world. However, crises such as this have led to some remarkable leaps forward for humanity in…
Here are 6 companies offering free tools for remote working
The global response to the recent virus outbreak has been astonishing, with many schools, businesses, and public services shutting down, or people being advised to practice “social distancing.” Many business owners have suddenly found themselves working from home… and advising their employees to do the same. Working remotely is a big change, and it can…
PRESS RELEASE: Beacon Media and Marketing Promotes Jessica Muller to VP of Production
ANCHORAGE, Alaska – June 1, 2018 – PRLog — Award-winning inbound marketing agency Beacon Media and Marketing announces the promotion of Jessica Muller, former Account Manager, to VP of Production. Her new role will focus on improving efficiencies in the production of creative work at the company. Muller is promoted just months after she was made Partner and Owner with…
Out with the Old! In with the New!
“In the middle of difficulty lies opportunity” -Albert Einstein For many businesses in Anchorage, Alaska 2016 was a rough and “interesting” year. A lot of changes and uncertainty challenged a lot of us in ways that were uncomfortable. I believe it is safe to say that many of us have had to tighten our belts…