Beacon Media + Marketing
Would you ever purposely choose conformity over authenticity? It feels like a simple answer. I believe that in a perfect world, we’d all happily choose the latter. We all appreciate uniqueness, individuality, and authenticity. These qualities are what make someone, or something, stand out to us because they’re what make us come alive. Because it’s…
It’s said that most people could really care less about what you know – until they know how much you care. Correspondingly, your most satisfied customers will remember the experience of your services much longer than they’ll remember the price. Why is this? Because people crave a genuine connection. People relate to true human experiences…
It’s really basic human psychology. We human beings are social creatures, so it’s not too surprising that we naturally gravitate toward our fellow humans for indicators, or proof, that something works, that something is good, or more particularly, that something is worth our time, attention, and our money. We all need social proof. And this…
The greatest minds throughout history all understood the power of authenticity. And if we think about the people we know in our own lives, we all know someone who, without fault, is completely genuine in everything they think, say, and do. These are the people who stand firm when challenged. They don’t waver from their…
When we speak about authenticity, we’re not simply talking about the act of being yourself in every situation life throws at you. Though this is obviously a key component of being authentic, what we’re really speaking about is the practice of letting go of who we think we need to be and embracing who we…
It’s often said that in business, integrity is what pours the foundation of trust. And it is trust that acts as the currency of every business partnership. Thus, ethics should always be at the forefront of your marketing model, especially in the realm of social media marketing. It’s true that many people may find the…
In every relationship, no matter if it’s personal or business, the glue that holds everything together is trust. Integrity and trust go hand in hand. And believe us when we say that integrity is never conditional. It doesn’t ebb and flow like a river, and it doesn’t fade when times get tough. You either have…
We’ve all heard it before: “New Year, New Me!” Maybe it’s even part of your latest social campaign. But while many of us focus on eating healthy, going to the gym, or spending less time online, what often goes overlooked is attending to our mental and behavioral health. As we step into a new year,…
In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…
As autumn transitions into the colder months, November emerges not only as a time of falling leaves and cooler temperatures but also as a pivotal period for raising awareness about men’s mental health. Often recognized as “Movember,” this month serves as a platform to spotlight and address the critical issue of men’s mental well-being. If…
In the ever-evolving landscape of healthcare, the way healthcare providers communicate and engage with patients has undergone a profound transformation, largely fueled by the rise of digital marketing. And the shift from a traditional patient-centric approach to a collaborative partnership model is reshaping healthcare industry communication. We have to remember that we can’t stand alone…
What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…
