Would you ever purposely choose conformity over authenticity?
It feels like a simple answer. I believe that in a perfect world, we’d all happily choose the latter. We all appreciate uniqueness, individuality, and authenticity. These qualities are what make someone, or something, stand out to us because they’re what make us come alive. Because it’s our own individual energy that makes us who we are, and this is what propels us forward in life. Once we embrace it, it can lead us to a wonderful place, one not bound by conventional rules.
And this extends to the business world as well.
Because, as long as there have been businesses, there have been business leaders who refuse to stick to the outline, to follow the easily traveled path. This is what I first noticed about working at Beacon.
At Beacon, there is no sign on the door that dictates we follow the status quo. There are no handbooks that say we all need to wear the same colored hat. Most of us wear several. And this is what I believe makes us so successful.
So, what really makes Beacon different in a world where every marketing agency claims to “tell your story” or “drive ROI”?
Here’s the truth: at Beacon, we believe our edge isn’t in what we do.
It’s about who we are.
Want to learn a little more about us, who we are, and how we can help you? Book a discovery call today, and let’s talk about a real partnership.
1. We’re People First, Always
No, really. We mean it. We don’t have a secret handshake, but we do have something better: a team of humans who genuinely care. The magic starts with the people who lead the charge, who care deeply about each other, about the work, and about the people we serve.
Adrienne Wilkerson
Our Founder and CEO, Adrienne, is a visionary who leads with vision and heart. She’s never afraid to find new solutions, ask the hard questions, and is always up for creating space for something better. She brings a rare blend of strategic thinking and grounded wisdom to every table. Whether she’s sitting in a coaching call with us offering a critique on branding and design, Adrienne leads with conviction and deep care. She’s the kind of leader who makes you want to do your best work, because we see it from her each day.
Michelle Williams
Our COO is the glue. Need help? Michelle’s probably already three steps ahead. Her party trick is always knowing how to best support every person on our team, and making it seem effortless. Michelle is the operational heartbeat of Beacon, always balancing structure with flexibility. She brings calm to chaos, clarity to complexity, and a deep sense of presence to every client relationship and internal process. She makes things work and makes sure we all feel seen while doing it. Our team is constantly inspired by her responsiveness, her resourcefulness, and her rare ability to make even the most daunting task feel doable.
Ken Okonek
Our CRO is the motivator behind all of us, always challenging us to think forward and to realize our true strengths. Ken brings a charismatic air to the Beacon team, and just by being around him for a few minutes, you get the real sense that he wants to help you succeed no matter what, no matter if you’re a client or a team member. His gift might be in landing us great clients on a consistent basis, but his effort extends far beyond his role here at Beacon. Also, he’s like the only person we know whose full name is a palindrome. Cool, right? (It’s kinda’ why we keep him around.)
Together, Adrienne, Ken, and Michelle form the kind of leadership team that makes you feel like you can do your best work, take big swings, and still laugh when you miss.
This people-first energy extends into every corner of our work. You’ll hear us ask about your wins, your stressors, and your goals. And this is because we’re not just tracking KPIs. We’re building trust, and that foundation starts at the team level.
2. We Have Values We Actually Live By
One thing that immediately stood out to me about Beacon was the effort and emphasis that goes into our values, and why they’re so important. There was a time that I didn’t know these by heart, but now I do. And while a lot of businesses post their values on a wall or website. We put ours in motion:
- Strive for excellence, not perfection.
- Do the right thing, even when it’s hard.
- Never give up. Ever.
- Lead with curiosity and learn constantly.
- Elevate others—we rise together.
- We go deep and make an impact.
These are decision-making tools. They show up when things go sideways, when campaigns soar, when timelines tighten, and when relationships deepen.
When a campaign doesn’t perform like we hoped, we regroup, troubleshoot, and improve. When a team member needs support, we show up. When a client needs strategy, honesty, or fresh eyes…
We bring it.
This is the foundation of our internal culture, and the reason our clients often feel more like family than customers.
3. We Have a Strategy-First Mindset
We don’t just make things look good.
Every deliverable at Beacon is grounded in strategy and made to shine through authenticity. That means research, insights, performance data, and a deep understanding of how your brand fits into a wider ecosystem.
We dig deep before we build. That means:
- Asking the right questions
- Identifying your competitive edge
- Understanding your market
- Aligning your message with your mission
Sure, we’ve got super-talented designers and top-tier writers. But we also have planners, analysts, and platform experts who connect the dots.
Every project is an intersection of creativity and conversion. It’s beauty and purpose in action.
Whether it’s a Google Ads campaign, a brand refresh, or an SEO content strategy, we build it to perform with intention.
4. We’re Experts in Mental Health Marketing & Beyond
We’re proud of our specialization in the mental and behavioral health space. And it’s not just a niche for us.
From therapy practices and psychiatry groups to trauma recovery clinics and multi-state behavioral health systems, we’ve helped providers grow their reach, strengthen their message, and connect with people who need their care.
We understand the sensitivity, nuance, and compliance requirements of healthcare marketing. HIPAA compliance isn’t just a checkbox for us, it’s a baseline expectation. We know how to speak to mental health without being clinical, how to inspire trust without overpromising, and how to help our clients shine without losing their voice.
But our work doesn’t stop there. We also support clients in:
- Holistic wellness and health tech
- Nonprofits and faith-based organizations
- Travel, tourism, and hospitality
- B2B services
- Education and advocacy
If you’re mission-driven and want your message to land with clarity and impact…
We’re here for it.
5. We Have Team Leaders Who Roll Up Their Sleeves
At Beacon, your resume matters, but so does your energy. We hire the curious, the kind, the quick-witted, and the quietly brilliant.
We’re a team of dog parents, deep thinkers, pun-makers, and strategic geniuses. We bring our full selves to the job, and that’s exactly what makes us good at it. Because honestly, marketing that doesn’t feel like you? Kind of defeats the purpose.
Beacon isn’t top-down. Our team leads don’t sit in ivory towers, leering over us while eating cake and laughing at our struggles. We’re way too busy for that, trust me!
Jagger Czajka
Jagger leads our Paid Ads and Web team with laser focus and uncanny precision and is somehow both calm and brilliant under pressure. He’ll debug your site, optimize your ad funnel, and make sure the entire campaign is humming all before lunch, all while binge-drinking coffee (it’s kind of his thing). He has a rare ability to toggle between technical and strategic thinking, and his leadership drives results across multiple verticals.
Ashley Witucki
Ashley leads Social Media and Video with energy, insight, and creativity. She’s truly the creative engine you want in your corner, makes brands come alive across platforms, and knows exactly how to translate your mission into a moment that connects. She’s also a big reason our own social channels feel so vibrant, fun, and awesome.
And beyond the department leads? We’re a team of powerhouse creatives, writers, account managers, and strategists who care deeply about getting it right. We are people who will hop on a call after hours, on weekends, go the extra mile, and ask…
“How can we make this even better?”
6. We’re Remote, Not Removed
Yes, we’re a fully remote team. We were remote before it was cool. And while we all work from different desks (and time zones), you’d never know it. We’re wildly connected through Slack, Zoom, emojis, texts, late-night chats, early-morning memes, and spontaneous posts that somehow make you feel like you’re part of a real family.
Each team member brings their full personality to work, and we make space for it. You’ll meet our dogs, our kids, and sometimes our chaotic desks or our unblurred backgrounds (no judgment!). And you’ll always feel like you’re working with real people, not just task-doers.
We believe that culture isn’t where you sit, it’s how you show up. At the end of the day, we hire people who bring kindness, curiosity, and grit to the table. We have the uncanny ability to find unicorns in every hiring process. Because in this business, skill is just the beginning. Integrity, follow-through, and passion? That’s the magic.
7. We’re Selective & We Love Clients Who Are Doing Good Work
We won’t just work with you because you want us to. We work with clients who fit. If you’re trying to change lives, lift communities, shift perspectives, or bring something better into the world, we see you.
You’re our people.
Some are in healthcare. Some are in tech. Some run nonprofits or support families. Some are just getting started, and others are scaling fast. All of them are trying to make a difference.
And we’re honored to help them do it.
We’re not chasing flash-in-the-pan projects. We’re looking to build long-term relationships with people who care. When you care that much about what you do, it matters who you work with.
8. Our Clients Stay
Sure. Results matter.
And yes, our campaigns deliver.
(We love a fat, juicy ROI as much as the next agency.)
But the real reason clients stay with us?
It’s the relationship.
We don’t ghost after the discovery call. We don’t hand you a Canva template and wish you luck. We show up consistently.
We answer your emails. We ask the right questions. We troubleshoot when things get weird. We cheer when things go great. And we build real partnerships, not just project folders.
You’ll get a team that knows your brand like it’s their own. We understand your goals, your audience, and the small details that make a big difference. And we’re not here for cookie-cutter anything. We cut our own cookies around here. And they taste pretty damn amazing.
At Beacon, we understand your presence deserves intention.
That’s what we’re here for.
9. It’s Not About Being Flashy
Look, we’re not trying to go viral for the wrong reasons.
No cringe dances. No gimmicks. No shouting into the algorithm void just to get clicks.
We’re here to build marketing that actually means something through work that’s thoughtful, intentional, and part of your real goals. The kind that supports real humans doing real good work. The kind that grows with you.
Yes, we love gorgeous design.
Yes, we get giddy over clever copy and scroll-stopping social posts.
But none of it is fluff. Every headline, every button color, every social post, or tagline is crafted with the purpose of connecting with your people and moving the needle in the right direction.
Because here’s the thing:
Marketing is an extension of trust.
When someone lands on your website, sees your ad, scrolls past your post, they should feel something. Something real. They should get a sense of who you are, what you stand for, and why you’re worth their time.
That’s what we help you build: a presence that reflects your values, your mission, and your magic both online and off.
10. Recap: What Makes Beacon Different?
Honestly? It’s not just one thing. It’s all of it.
- The way our culture feels more like a creative collective than a company.
- The values that aren’t just words in a slide deck—we actually use them.
- The people (seriously, the people).
- The clients who are out there doing wildly meaningful work.
- The way we care (like, really, actually care).
- The way we show up. Fully. Consistently. With heart and humor.
We’re not trying to be the biggest agency on the internet.
We’re just trying to be the one that makes a real difference for the people who matter. And trust me, I wouldn’t be working here if this weren’t the case. Because for me, it’s all about leaving the world a little bit better than I found it—and what I’ve found is that I can truly accomplish that goal here.
If that sounds like your kind of vibe, well… you know where to find us.
Ready to experience the Beacon difference? Let’s talk. We’ll bring the strategy. You bring the mission.
