Beacon Media + Marketing
Marketing refers to the methods you use to promote your products and services to your customers. When we talk about digital marketing, we are referring to all the different ways businesses can do this online. And when we refer to financial marketing, we’re talking about the way you specifically can grow your business. Are you…
If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques,…
The digital revolution has done so much to democratize marketing in the last few years. Now small, local HVAC businesses can compete with bigger companies on a much more equal footing. Here, we’ll look at three low-cost, and in some cases, free, methods to get huge reach and effective targeting as part of your HVAC…
Social media is the perfect tool for mental health marketing. The wide variety of platforms means that you can target your preferred audience, use the whole range of digital media, and build brand loyalty. Even better, you can do most of this for free! In this post, we’ll explain our five top tips for making sure…
You’ve probably seen the term “sales funnel” quite a lot as you’ve been researching digital marketing online. They can be extremely powerful when you’re trying to convert leads, but how can you apply a sales funnel to your dental marketing strategy? That’s a really good question. Sales funnels works as you’d expect, by collecting as…
It’s time for people to come back to the dentist after lockdown, which means now is a great time to be marketing your dental practice. This is a great opportunity to start gaining market share, as well as welcoming back your own regular patients. If you want to make the most of this period, you’re…
The world is very different right now than it was six months ago. The events of this year have caused a lot of change in the way people live and do business. Businesses that rely on face-to-face interaction, such as dental practices, have been hit particularly hard. Even now, as the market is starting to…
Once you establish a strong functional medicine marketing funnel, you’ll start to see a steady stream of leads arriving in your inbox. It’s the first step to helping your practice grow to the next level. Most often, people will find your practice through search and social, where you’ll have an active presence thanks to Google…
So you’ve made the decision to grow as an orthodontics practice. Great! Now what? You know that digital marketing is the first step to reaching prospective patients. Your website needs freshening up, you need to run Facebook Ads, and you need to boost your Google ranking. It can be intimidating and time consuming when you’re…
What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital…
Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s…
Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…
