Beacon Media + Marketing
Authors Adrienne Wilkerson and Jennifer Christensen, adapted for blog by Sara Jokela Building Out Your Marketing Strategy for Effectiveness Pulling together a cohesive plan and then implementing it can be a daunting subject for any business. There are many tools, tips, and tricks to use in your marketing efforts that will help as you’re looking…
What exactly do healthcare marketers do? In today’s complex healthcare landscape, patients are not just passive recipients of medical care; they are active participants in their own health journeys. And this shift toward patient-centered care has given rise to a crucial figure in the healthcare industry — the healthcare marketer. At Beacon Media + Marketing,…
In the modern world, a marketing strategy has become an essential component of almost every industry, including healthcare. However, healthcare marketing is unique — distinct from marketing in other industries due to the complex nature of the healthcare sector. For example, did you know that approximately 90 percent of Americans search for health information via…
Originally published by Jeremiah Blanchard, updated and revised by Sara Jokela 7/11/2024. Marketing for the healthcare industry takes a great deal of planning and internal knowledge. And while most marketers don’t hold medical degrees, nor could they perform a complex medical procedure, what we do understand at the most complex level is how to strategically…
Why Your Psychology Today Profile Matters Written by Jennifer Christensen, updated by Sara Jokela 7/09/24 Creating an engaging Psychology Today profile is more than just filling out information; it’s about crafting a personal connection with potential clients from the first click. In this guide, we’ll dive into the nuances of a standout profile that not…
In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…
