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Archives for May 2023

Episode 10 The Beacon Way: Brand Messaging Part 3

Sara JokelaSara JokelaMarketing Assistant to CMO

How Business Development Can Fuel Growth Business Growth means many things to many people and determining how your business should grow takes time and strategy. Making a business development plan should include the pain points you are solving for your target market and how you will balance the quality, price, and speed triangle. In our…

Episode 9 The Beacon Way: Brand Messaging Part 2

Sara JokelaSara JokelaMarketing Assistant to CMO

Unleashing The Power of Brand Messaging and Refining Your Niche Markets Crafting Your Brand Messaging and Identifying Your Audience Clearly articulated brand messaging is foundational to the rest of your marketing strategy and identification of your target audience are important steps in this process. Most businesses stop with the client profile, at Beacon Media +…

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