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Archives for April 2023

Episode 8 Brand Messaging Part 1: Who Are You as a Company?

Sara JokelaSara JokelaMarketing Assistant to CMO

Discover Strategies to Clarify Your Brand Identity Messaging and its Importance for a Strong Brand. Brand Identity messaging is not only important but also vital to discovering and portraying who you are as a company and who you are not. Click here to listen to this episode of The Beacon Way podcast. What is Brand…

Episode 7 The Beacon Way: How Does The Beacon Way Help the Customer Through the Buying Process?

Sara JokelaSara JokelaMarketing Assistant to CMO

The Beacon Way: Interacting through All Stages of a Buyer’s Journey Why is Understanding the Buyer’s Journey Important? The Beacon Way intentionally interacts with buyers during all stages of buyer’s journey. It’s important to meet them where they’re at every stage. It’s also important to establish your company as an expert in the field you…

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