Beacon Media + Marketing
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on January 19, 2016. Updated on May 30, 2019. “Sticks and stones may break my bones, but words will never hurt me.” That saying has been making the rounds on playgrounds for well over a century. It’s an adage that implies that words and insults can’t hurt whoever is the brunt of the…
Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later,…
Thinking about launching a Google advertising campaign for your medical spa? We love that idea! Here’s why: Google has the largest market share of any search engine in the world, for a total of 1.17 billion people, or 77% of all search engine users. To put it plainly, if you want to capture your target audience where they are searching online, Google is the way to go.
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
