Turning Marketing Challenges Into Opportunities
Grow Your Business with a Trusted Award-Winning Marketing Partner
We specialize in creating tailored, data-fueled small business marketing strategies that eliminate obstacles for your customers. With our full-service digital marketing solutions, you can confidently focus on nurturing your business while we drive connection and growth.
Trusted by Small Business Owners Like You
Seize the Market and Scale Your Small Business With Confidence
Small businesses start with a vision, but it takes strategic planning, perseverance, problem-solving, and the right support to transform ideas and passions into a thriving reality. By partnering with a small business digital marketing agency, you can utilize tailored strategies and our creative expertise to take your business to the next level. We’ll empower your business to break barriers, expand your reach, and achieve the success you’ve worked so hard for.
Embrace the Possibilities and Think Big With a Small Business Marketing Company
We Boost Small Business Marketing Performance With Growth-Driven Strategies and Measurable Results
Your investment in marketing is only as valuable as the results you gain. As a small business owner, you must compete with other small businesses, larger companies, and everyone in between. Digital marketing services help level the playing field by providing an affordable and effective space to establish your brand presence, reach your target audience, and gain a steady new stream of clients.
With a small marketing digital agency, you gain access to a team of creative professionals that can accurately capture your brand and achieve tangible results for your business.
At Beacon Media + Marketing, our goal isn’t to throw content into the digital space just to watch numbers climb. We strive to make a lasting impact on your business, helping improve your bottom line and business success. We dive deep into marketing data analytics and uncover opportunities for your small business to grow, scale, and thrive.
Our Small Business Marketing Specialties
- Credit Unions + Banks Marketing
- Education Marketing
- Home Services Marketing
- B2B Marketing
- Manufacturing Marketing
- Tourism Marketing
“A BIG shout out to our friends at Beacon Media & Marketing! Our team has relied on Beacon for over 10 years to manage and direct our digital presence. Hands down, I would recommend them to any organization to design and manage their various platforms.”
Michelle EngelkeDenali Express Chevron Network
A Few of Our Small Business Clients
We Have Helped Grow
Partner With a Small Business Marketing Agency
With a Track Record of Success
The founders of Beacon Media + Marketing, Jennifer and Adrienne, chose to specialize in small business marketing because they believe in its transformative potential for both businesses and communities. Having worked with various small businesses in a wide range of industries, we understand their profound impact on local economies and the lives they touch.
Our small business clients play vital roles in creating jobs and supporting families within their communities. It is our privilege and passion to address the marketing burdens of small business owners and drive new revenue streams. By doing so, we enable them to focus on expanding and scaling their businesses effectively.
Whether you have a single-location establishment or a multi-branch small business enterprise, our dedicated team is committed to making a positive difference for you, empowering you to make a difference in the lives of others. Together, we can unlock the full potential of your small business and foster growth and prosperity within your community.
Jennifer Christensen + Adrienne Wilkerson
Beacon Media + Marketing Founders
Our Specialized Small Business Marketing Services
Small Business Web Design
Your business’ website is a direct reflection of your small business.
Small Business SEO
Your first priority should always be creating genuinely helpful content that is engaging & comprehensive.
Small Business Social Media
Know who your audience is, understand where they spend their time online, & use appropriate content.
Small Business PPC Ads
Increase brand awareness, generate leads, and gain conversions.
Small Business Branding
Discover your small business’ mission & capture that in eye-catching visual statements.
Small Business Content Marketing
It’s all about connecting with and helping people. Blogs allow you an outlet to do just that.
“Oh… my…. goodness!!!! All I can say is you nailed it!!! Our message is clear, the message is welcoming and hopeful, and it’s very personal and without doubt, professional!!!
Katie KostelykJuneau Youth Services
Website Design Best Practices
Attract + Retain Customers With a User-Friendly Small Business Website
Your business’ website is a direct reflection of your business. If your site is easy to navigate, informative, professional, and engaging, customers will assume the same about your services. Beacon Media + Marketing creates visually stunning websites that are designed with users in mind. Here is how you can attract leads and gain new customers from your new small business website:
Captivating Visuals
A professional website engages potential clients from the moment they land on your site with visually stunning designs and captivating imagery.
Compelling Messaging
Potential clients want to know that they’re in courteous and competent hands. We’ll help you gain their trust with informative content that showcases your brand and capabilities.
UX Design
Potential customers should be able to find information about your business and get in touch easily. We strategize page layout and site navigation to provide the best user experience.
Mobile Friendly Interface
Your website should be accessible and easily navigated on all devices, resolutions, and screen sizes. Our web design and development services accommodate mobile users.
Stellar Web Performance
We optimize your website’s speed and performance, ensuring quick load times and a smooth browsing experience that keeps users engaged as they navigate your site.
Brand Value
Your small business website will showcase your competitive advantages, including any awards, certifications, testimonials, loyalty programs, and promotions.
Recruitment Support
Many businesses require a website that caters to both customers and career-seeking individuals. We can create recruitment pages that aid in your hiring efforts. b
SEO Optimized
SEO is all about identifying the top opportunities to gain visibility for your business. We’ll perform extensive keyword research and utilize effective SEO strategies to drive qualified leads to your site.
Website Design Portfolio
Small Business SEO
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.“
Meghan McCarville, MA, LMFTHolistic CFT
SEO Best Practices
Boost Your Online Visibility With Small Business SEO Services
In today’s competitive digital marketing landscape, having a visually stunning website is not enough. It needs to be discoverable by your ideal client, which is made possible by a strong SEO strategy that keeps your target audience and business goals in mind. Whether you provide home services, B2B solutions, or a thriving credit union, we’ll optimize your website to rank higher on search engines like Google. Here is we can help:
Expert Keyword Research
With a skilled team of SEO experts selecting the right keywords, you can finally leave the guesswork behind and put out purposeful content that gains results.
Local Search Domination
If you serve a specific locale, your SEO strategy needs to focus on tactics that ensure your business comes up first for local searches. We’ll make sure your efforts are right on target.
Multi-Media Approach
Our SEO approach leverages videos, infographics, and other media to boost your website’s rankings and engage visitors once they land on the page.
Value-Driven Content
We strongly believe that every piece of content your company puts out should be genuinely valuable and engaging for readers. We never resort to black hat techniques and cater to both search engines and users.
Technical SEO
The technical details matter when it comes to SEO. Every website we create or host meets the highest performance standards and is consistently optimized for crawlability and speed.
Competitive Strategy
You need to know where your website content stands with the competition. We perform extensive competitor analyses to uncover untapped potential and allow you to outshine your rivals.
SEO Web Revamp
If your current website isn’t delivering the desired results, we’re here to help by identifying SEO opportunities, adding keywords, optimizing headers, and more.
Analytics + Reporting
SEO is an ongoing process. We’ll ensure you stay informed on your content’s performance and track your progress with detailed analytics and live reporting.
Small Business PPC Ads
“Beacon is a wonderful company to work with. We have been with Beacon for years now and what a difference they have made with our company marketing. Their team of specialists do it all, from content creation to ad management and optimization. With their help, our SEO and PPC have never looked better.“
Blue Ross, D.C., M.S.Excellence in Health
PPC Advertising Best Practices
Stay Ahead of the Competition With Small Business PPC Advertising Services
If you want to take the fast road to grow your small business, PPC online advertising services can quickly drive targeted traffic to your website or landing pages and generate high-quality leads for your business. With our expertise in optimizing PPC keywords, crafting compelling ad copy and graphics, and managing ad campaigns, you can achieve impressive results. Here is how our PPC ads can boost your marketing efforts:
Strategic Keyword Selection
We select relevant and high-converting keywords that will make the most of your advertising budget and draw in targeted leads.
High-Ranking Search Ads
Our PPC services encompass all aspects of ad campaign management. We’ll cover targeting, bid management, ad optimization, and more.
Mobile-Friendly Ads
We understand that at least 50% of people view ads on a mobile device. We design ads that look great on any screen or device.
Ad Copywriting Expertise
Our team of skilled ad copywriters creates persuasive and compelling ad copy that effectively communicates your unique selling points and pushes users to take action.
Cross-Channel Advertising
We implement multi-channel PPC campaigns across platforms such as Google Ads, social media platforms, and display networks. We tailor our PPC strategy depending on your industry and what data shows us will have the biggest impact.
Continuous Ad Monitoring
We monitor your ad’s performance daily during the work week. That way, we can respond promptly if there are any issues with your ads or we aren’t happy with the results.
Landing Page Optimization
We optimize your landing pages for relevance to your ad campaigns, better UX, faster load times, and higher conversion rates.
User-Friendly Ad Reports
We realize that ads are a major source of business revenue for our clients. We’ll provide you with access to a live reporting dashboard so you can monitor performance at any time of day.
Small Business Branding
“Beacon did a great job creating my logo and overall brand! They took care to understand what it was I wanted to convey with my brand and who my target market was. They were accommodating with changes to color and little tweaks I wanted to make. I am very happy with the outcome. They were all extremely professional, super friendly, and helpful! I would recommend them to anyone!!!”
Branding Best Practices
Leave a Lasting Impression With Small Business Branding Services
In the competitive small business landscape, it’s essential for your brand to stand out and make an impact. Branding goes beyond creating an eye-catching logo or a memorable tagline; it’s about strategically crafting a cohesive and captivating identity that resonates with your target audience. Our team of branding specialists dives deep into understanding your business and capturing the value you provide. Here’s how we can help your company develop a brand that truly differentiates you from your competitors:
Adaptable Logos
If your logo has become outdated or no longer aligns with your business goals, we’ll preserve what’s great about your brand while refreshing it to be more relevant and modern.
Brand Voice Development
Your messaging and voice are as essential to your brand as how it looks and feels. We’ll help you develop a consistent brand voice that aligns with your goals and audience.
Brand Guidelines
Consistency is essential for establishing your brand with your target audience. We provide a brand guideline to ensure cohesiveness across all marketing channels and materials.
Graphic Design
Need branded materials for your digital or print marketing initiatives? Whether you need a brochure, banner, or presentation slides, we’ll ensure the final product is polished and on brand.
Complementary Color Palettes
The colors you choose to represent your brand evoke subliminal responses and emotions in users. We’ll work with you to create the perfect palette for your small business.
Icons + Visual Elements
Bold lines, textures, patterns, gradients, shapes, and icons add to your brand’s overall message. We’ll use consistent design elements across your website, social platforms, and other marketing materials.
New Brand Development
Are you starting fresh or opening a new segment of your business? We can help you develop a new brand that is completely unique or that ties in elements of your parent company.
Brand Photography + Videography
By investing in professional visual content, you can showcase your brand story and services in a visually appealing and memorable format.
Branding Portfolio
Small Business Content Marketing
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FTCenter for Grief & Trauma
Content Marketing Best Practices
Maximize Your Organic Reach With Small Business Content Marketing Services
Are you looking to put out valuable information that makes a lasting impact on your industry while sharing your brand’s story and the value you provide? Small business content marketing services enable you to organically reach new audiences with SEO-optimized content that drives traffic to your website and funnels visitors to get in contact with you. By consistently delivering valuable insights, we’ll position your business as a thought leader in your industry and help you establish trust and credibility with readers. Here’s how we can help your business thrive in the digital space:
Strategic Content Planning
We don’t just throw ideas at a blog and hope they stick. We develop comprehensive content strategies tailored to your specific business goals, the seasons, trends, and your target audience.
Conversion-Driven Content
From blogs to web pages, the content we write isn’t just designed to inform readers. We utilize catchy CTAs and marketing language to convert web visitors into customers.
Valuable Information
We are strictly against filler, non-helpful content that is just designed to get people on a page. Every piece of content we write is well-researched and genuinely helpful to readers.
Hassle-Free Blogging
Running your business takes enough time as it is. Leave the content creation and publishing process to us. Our comprehensive package covers everything from ideation to publishing.
Expert Interviews
You are the subject matter expert when it comes to the ins and outs of your business. We’d love to pick your brain to bolster our content and make it stand out from a sea of generic blogs on the web.
Visual Elements
We incorporate visual elements into your blog posts to keep readers engaged, display your brand, and highlight key information. Blogs may include infographics, videos, photography, and other imagery.
Content Repurposing
Blogs are often the beefiest, information-packed marketing content put out by your business. With one blog, we can create social media posts, press releases, videos, branded graphics, and more.
SEO Content
Content marketing is our primary vehicle for helping your website rank on search engines. We’ll optimize blog posts through keyword research, header optimization, internal linking, backlink strategy, and other ethical practices.
Small Business Marketing Blog
Looking for More Information?
Let’s Connect + Chat
Face to face. Zoom. Phone. Email. Whatever you’re comfortable with.
Give us a call at (907) 563-6008 or fill out the form below for a free consultation.
Small Business Social Media
Social Media Best Practices
Showcase Your Brand With Small Business Social Media Services
Social media offers immense potential to market your services and draw in new customers. By utilizing multiple platforms, you can reach a vast audience of people with brand-centric messaging and visuals. Most importantly, social media allows you to interact with your audience in real-time, enabling you to engage with new leads and actively build their trust. Here is how our social media marketing services can help boost your efforts:
Targeted Marketing
We craft tailored social media posts that are written and designed with your target audience in mind. Through strategic content creation, we ensure your posts deliver the right message at the right time.
Reputation Management
We keep a close eye on your small business’s online reputation by monitoring your small business’s reviews, comments, and mentions across various platforms.
Visual Storytelling
Our team specializes in creating visually captivating social media posts. We use high-quality images, compelling videos, and branded graphics to tell your business’s brand story.
Multi-Platform Strategy
Depending on your industry and client base, engaging with potential clients on multiple platforms is ideal. Our social media packages include up to five platforms.
Social Media Analytics
Our comprehensive analytics reports give you valuable insight into your social media performance. We track key metrics, including new followers, mentions, engagement, reach, impressions, CTR, conversions, and referral traffic.
Influencer Collaborations
We identify local or industry influencers that can amplify your reach on social platforms, expand your audience, and add credibility to your brand.
Trend Monitoring
Our social media team stays updated with the latest social media trends, algorithm changes, and platform updates so we can adapt our strategies and offer you the best possible service.
Seamless Post Approval
We value your feedback and understand you may want the last say on any content that goes out. We utilize user-friendly technology to make reviewing social media posts a breeze.
Social Media Next Steps
Our Small Business Social Media Process
01
Talk Shop With Your Account Manager
We want to hear your goals and ideas. After all, no one knows your small business brand better than you. First things first, you’ll meet your account manager, who will work closely with you on your marketing strategy.
02
Social Media Campaign Brainstorm
Our marketing team comes together and brainstorms every new client we onboard. Our team of creative experts will develop a social media campaign that captures your brand, targets your ideal client, and ties into your other marketing services.
03
Social Media Account Creation
If you don’t have an existing social media account, our team will take care of setting it up for you. This includes adding your profile picture, header, business details, and more. We’ll make sure you have access to your account, and it’s 100% yours – meaning you get to keep it even if we part ways.
04
Get Access to Your Editorial Calendar
You can choose how hands-on you’d like to be in the content creation process. We’ll provide you with access to your editorial calendar so you can see, review, and comment on posts before they go live on your social media platform.
05
Live Social Media Reports
Curious how many people view and engage with your social media content? We’ll highlight essential or noteworthy social media stats in your live marketing report.
06
Post Management
We’ve seen our fair share of Facebook trolls causing a ruckus on social media accounts. Notice a nasty comment? We’ll keep an eye on your posts and report or hide any malicious comments.
Social Media Portfolio