Why Niching Down Can Actually Grow Your Business with Jessica Rhodes

Trying to serve everyone might be exactly what’s keeping your business stuck.

Jessica Rhodes, founder of Interview Connections, joins Adrienne Wilkerson to talk about building a multiple seven-figure agency, navigating the realities of entrepreneurship, and why one of her biggest growth decisions was finally getting specific about who her business serves best.

They dig into why niching down can strengthen your marketing and attract better-fit clients, why adaptability matters more than having the perfect business plan, and what Jessica learned after transitioning out of an eight-year business partnership and rebuilding as a solo owner.

Adrienne and Jessica also get into the more personal side of entrepreneurship: managing pressure, balancing business and relationships, learning to receive support, and accepting that sometimes the plan is going to go completely off the rails.