OUR RESULTS:
Moore Heating is an HVAC company that has been proudly serving Alaskans for over 30 years. Their services include everything from installation to maintenance to repair of a wide variety of commercial and residential heating and cooling products. The company excels at customer service. We have been working with Moore for a number of years, providing a variety of marketing services.
Moore was looking to compete in a highly saturated market. They hired us to bring in leads that boost their business using social media marketing, Facebook Ads, Google Ads, and content marketing using SEO-friendly blogs. We strongly believe in the power of digital marketing, but we knew we had our work cut out for us in the highly competitive local HVAC market.
Google Ads and Facebook Ads have been a key part of our strategy right from the beginning, for good reason. In January 2019, the combination of Google Ads and Facebook Ads delivered 183 leads (that’s more than five a day!), which appeared via a contact form or a direct phone call.
Meanwhile, our blogging strategy used a combination of careful keyword research with diligent data analysis to ensure we provided the kinds of information that customers, and prospective customers, would find helpful. For example, a blog we created called “Air Condition Can Make You Sick: Here’s How to Avoid It” has had 60,137 pageviews so far! This is designed to position Moore Heating as a trusted source of HVAC advice and a local industry leader, while boosting its organic traffic.
Every idea comes from someone with a point of view. Meet the team behind the work.
