Meet Our Client
Moore Heating is an HVAC company that has been proudly serving Alaskans for over 30 years. Their services include everything from installation to maintenance to repair of a wide variety of commercial and residential heating and cooling products. The company excels at customer service. We have been working with Moore for a number of years, providing a variety of marketing services.
Services Provided: Content Marketing | Social Media Marketing | Website Hosting
Industry: Home Services | HVAC + Plumbing
Their Marketing Challenge
Moore was looking to compete in a highly saturated market. They hired us to bring in leads that boost their business using social media marketing, Facebook Ads, Google Ads, and content marketing using SEO-friendly blogs. We strongly believe in the power of digital marketing, but we knew we had our work cut out for us in the highly competitive local HVAC market.
How We Got Results
Google Ads and Facebook Ads have been a key part of our strategy right from the beginning, for good reason. In January 2019, the combination of Google Ads and Facebook Ads delivered 183 leads (that’s more than five a day!), which appeared via a contact form or a direct phone call.
- The Google Side
We ran several ads for each of Moore’s primary services, including heating, boilers, furnaces, hot water heating, and air conditioning. Each one used top-ranked keywords and catchy headlines to draw in traffic, such as “Alaska Grade Heating Expertise.” Strong descriptions ensured that Moore Heating appears at the top of the results page.
- The Facebook Side
We focused our content and advertising on Moore’s primary services, using straight-forward calls to action for homeowners in the Anchorage and Mat-Su Valley areas. We used engaging imagery and content that made sense to people quickly and easily.
Meanwhile, our blogging strategy used a combination of careful keyword research with diligent data analysis to ensure we provided the kinds of information that customers, and prospective customers, would find helpful. For example, a blog we created called “Air Condition Can Make You Sick: Here’s How to Avoid It” has had 60,137 pageviews so far! This is designed to position Moore Heating as a trusted source of HVAC advice and a local industry leader, while boosting its organic traffic.
“We’ve been very pleased with your marketing expertise over the past 5+ years on our Google and social media presence. Thank you, Beacon Media + Marketing.”