Turn Inconsistent Campaigns Into Steady Results
Driving Sustainable Growth
Years of Experience
Award
Are You Paying for Traffic That Doesn’t Convert?
Start With Clear Targeting
Focus on High-Intent Audiences
Craft Messaging That Drives Action
Align Landing Pages With Ad Strategy
Climb Aboard With a Customized Marketing Plan
Are you ready to take your mental or behavioral health practice to its next stage of growth? Let’s partner up and build a strategy that gets you there now.
Are Your Ads Reaching the Wrong Audience?
Setting Up Your Funnel
Our initial optimization process involves setting up conversion tracking so we can make sure your ads are tracking what matters.
Google Ads
We develop and optimize Google Ads campaigns that put your practice in front of patients actively searching for your services. Our team handles everything from keyword research and ad creation to bid management and ongoing optimization.
Social Media Marketing
We create targeted social media ad campaigns across Facebook, Instagram, LinkedIn, and Pinterest that reach your ideal patients based on demographics, interests, behaviors, and geographic location.
Performance Reporting
Our omnichannel ad package utilizes a minimum of three platforms, which can include Google Search, Google Display, Facebook, Pinterest, LinkedIn, Instagram, and YouTube.
What Our Clients Say About Us
“Thank you, Beacon, for being the partner that we needed to growth and scale our practice. Michelle and the Team at Beacon have provided guidance and direction along with incredible results.”
Elisabeth Gulotta
NYC Therapeutic Wellness
“We are so thrilled with the content calendar, training, quality of writing, and responsiveness of your team. The results speak for themselves. We couldn’t be more happy. Thank you!”
Miranda Barker, Executive Producer
Ellie Mental Health
“The flexibility and patience with the onboarding process were exceptional. Everything has turned out so much better than I even imagined. I’m so thrilled with the growth.”
Christina Zampitella, Psy.D., FT
Center for Grief & Trauma
“The new website has streamlined intakes through the new layout and SEO plan, which has been fantastic. Intakes have increased dramatically and overall much more consistent and retention has been pretty high as a result.”
Meghan McArville, MA, LMFT
Holistic CFT
“The Beacon Media + Marketing team was the perfect choice for our small non-profit. They listened to our vision and helped craft an outstanding message that we’re proud of.”
Ali Tolman
Let Every Woman Know–Alaska
“The team at Beacon is amazing! They are able to transfer the heart and personality of our business into their marketing. They listen and respect any concerns. Our business even during the pandemic has grown thanks to Beacon Marketing! Highly recommend this company!”
Dr. Robin Ridinger
Premier Health & Holistic Medicine
“Beacon Media + Marketing has far exceeded our expectations with this campaign and in bringing our efforts in the community to light. We have received positive results and reactions from community members and more importantly, a significant increase in our fundraising efforts for these important causes.”
Michelle Engelke
Denali Express Chevron Network
“I love the website soooo much! Please make sure your team knows how incredible of a job they did! It’s wildly impressive and I’m thrilled that it’s for the CCC – ahhhh! Absolutely amazing! The design, the intuitiveness, the content, everything. I can tell how much work went into it and I couldn’t be happier!”
Janelle Anderson, Founder
Collective Care Counselling
Real People. Real Perspective.
Every idea comes from someone with a point of view. Meet the team behind the work.
Reporting FAQs
How often will I receive marketing reports?
Reporting frequency depends on your services and overall strategy, but most clients receive monthly reporting paired with ongoing performance discussions and strategic insights.
Our goal isn’t just to send numbers. It’s to create a consistent rhythm where you always understand how your marketing is performing, what’s improving, and where adjustments may be needed moving forward.
What metrics do you actually track?
Outsourcing PPC ad management is a smart move for business owners who want to focus on their core business functions while still driving results through advertising. By partnering with a PPC agency, your healthcare businesses can save valuable time and resources while gaining access to specialized expertise and technology.
One of the main benefits of outsourcing PPC ad management is the ability to create effective campaigns that enable you to meet your business goals and grow, scale + thrive! PPC agencies have the knowledge and expertise to develop highly targeted campaigns, leading to better engagement, conversions, and sales. They also have access to advanced tools and technologies that can help to optimize campaigns, track performance, and provide insightful data.
In addition to delivering better results, outsourcing PPC ad management can also lead to long-term cost savings and improved profitability. PPC agencies can help businesses get the most out of their advertising budget, reducing wasted spend and maximizing ROI. This can lead to cost savings over the long term and help improve your bottom line.
Finally, outsourcing PPC ad management offers scalability, which is crucial in today’s fast-paced business environment. PPC agencies can quickly and easily scale up or down campaigns based on your business needs, allowing you to respond quickly to changing market conditions or opportunities.
Will I actually understand the reports?
To determine if your ads are working, you need to track key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition. These metrics will give you insights into how your ads are performing and help you make data-driven decisions about how to optimize your campaigns.
At Beacon, we take transparency seriously and provide our clients with a full view of their ad campaign results. We share all relevant data with our clients, including KPIs and insights into what’s working and what’s not. By providing this information, we can work together to identify areas for improvement and make data-driven decisions that lead to better results.
Do reports include recommendations or just data?
Determining your ad budget can be a complex process that requires careful analysis and planning. Our team will work with you to understand your business goals, target audience, and industry trends to create a customized ad budget that meets your needs. We’ll use our forecasting process to analyze data and determine the optimal amount of ad spend for your area and services, while also taking into account your overall marketing budget.
We understand that every business is unique, and there is no one-size-fits-all approach to ad budgeting. That’s why we take a personalized approach to each client, taking the time to understand their specific needs and goals before recommending an ad budget. With our expertise and data-driven approach, you can be confident that your ad budget is optimized to deliver the best possible results for your business.
What happens if performance starts to decline?
Determining your ad budget can be a complex process that requires careful analysis and planning. Our team will work with you to understand your business goals, target audience, and industry trends to create a customized ad budget that meets your needs. We’ll use our forecasting process to analyze data and determine the optimal amount of ad spend for your area and services, while also taking into account your overall marketing budget.
We understand that every business is unique, and there is no one-size-fits-all approach to ad budgeting. That’s why we take a personalized approach to each client, taking the time to understand their specific needs and goals before recommending an ad budget. With our expertise and data-driven approach, you can be confident that your ad budget is optimized to deliver the best possible results for your business.