Beacon Media + Marketing
Effective inbound marketing is almost always dependent on having a plan. Shotgun marketing (shoot out a bunch of random things and see what sticks) is a common but failed method we see all too often. The best secret to any marketing effort is to take the time to build a strategy and then stick to…
“In the middle of difficulty lies opportunity” -Albert Einstein For many businesses in Anchorage, Alaska 2016 was a rough and “interesting” year. A lot of changes and uncertainty challenged a lot of us in ways that were uncomfortable. I believe it is safe to say that many of us have had to tighten our belts…
Our marketing team works hard, and most of the time it’s nose to the grindstone. We love what we do, and we do what we love. So when we have the chance to shine, blow off some steam, and highlight the great work we get to do for clients, well we’re all about that. That…
Originally published on November 2, 2016. Updated on April 21, 2020. The only constant in marketing these days is change. Trends come and go, platforms rise and fall in popularity, algorithms are constantly tweaked and best practice is ever-evolving. A few years ago, HubSpot published a video at the start of its “The State of…
LinkedIn has become one of the most widely used Social Media platforms for many professionals. Unfortunately, we still notice that people, especially in the insurance fields, aren’t fully utilizing the tools that LinkedIn provides to make their profiles really stand out. Some numbers for you to consider: 60,000 – Humans process visuals 60,000 times faster…
We are always on the lookout for new ways to improve our customers’ experiences and continue to bring more value to the table. With that in mind, we are excited to announce two new services we are rolling out in August; Call Tracking and SEO & Traffic Analytics. Call Tracking Our call tracking allows us…
We are often asked if inbound marketing or social media marketing works for general contractors, roofers, painters, landscapers and more. We always reply YES with utmost confidence and here is why. Consumers have embraced the internet as their primary resource to research products and services before making a buying decision. In fact, a recent study…
Geofence marketing and geofencing apps use invisible boundaries to target nearby customers with surveys and coupons and it is an emerging powerhouse marketing technique for small and large businesses. As a marketer, when I look at the benefits of geofencing technology, I honestly get really, really excited. If you are a business owner or responsible…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
Beacon Media + Marketing, a leading Inbound Marketing Agency in Anchorage, Alaska, is delighted to announce the launch of their new brand identity and office locations. In conjunction with celebrating the company’s 4th milestone anniversary, Beacon Media + Marketing elected to assess the viability of the current brand amongst marketing trends and company position. The…
Beacon Media + Marketing Announces New Partner, Lisa Brest ANCHORAGE, ALASKA – Beacon Media + Marketing, Alaska’s Inbound Marketing Agency, announces a new partner and addition to the executive team, Lisa Brest. As the new VP of Finance, Lisa will be responsible for the financial control and planning for Beacon Media + Marketing. Lisa brings with…
Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…
