Beacon Media + Marketing
If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot…
“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past…
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…
Video marketing in Anchorage and beyond must be a vital part of your online or digital marketing campaign in 2017. It has become a staple of digital marketing, and if you’re not on board with it, you need to be right away. In 2017, online video accounts for 74% of all online traffic. 85% of Facebook…
“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far…
Originally published on July 10, 2018. Updated on April 22, 2020. Almost every business owner has the same goal, whether they’re a small business or a national organization: sales. Numbers don’t lie, and increased sales are almost always the bottom line. But here is where things can get sticky. Consumers are changing, they have changed…
In our recent blog, Inbound Marketing is a Perfect Fit for Functional Medicine, I talked about the similarities between two seemingly random things: inbound marketing and functional medicine. Today we’re going to go deeper and talk about specifics. Your website is the foundation of your inbound marketing, it is the hub. Most of what you do…
Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo…
We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door. The ads are created to target Facebook users that are within a certain radius near your office…
ANCHORAGE, Alaska – June 1, 2018 – PRLog — Award-winning inbound marketing agency Beacon Media and Marketing announces the promotion of Jessica Muller, former Account Manager, to VP of Production. Her new role will focus on improving efficiencies in the production of creative work at the company. Muller is promoted just months after she was made Partner and Owner with…
The medical industry can be saturated with competition, making it difficult to stand out. Facebook is an effective marketing platform however, your company’s page may get lost in all of its clutter. Cut through all of the noise and reach your audience by creating Targeted Facebook ads. We can narrow down what type of patient the…
LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked.…
