The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
website design
What Are The Best Website Design Companies in Anchorage, Alaska?
At Beacon Media + Marketing we design, develop, and host websites for many businesses and non-profits. Our clients are spread as far and wide as Alaska, California, Illinois, Minnesota, New York, Delaware, West Virginia, Florida, and Washington, with many others in between. We’ve been in this game since 2012 and we like to think we’ve…
We’re Kicking Off 2021 With a Shiny New Website
This year is all about growth. Who’s with us? So much has been written about 2020, and all of the lessons we learned, but I think we can all agree that for the most part, it felt like collectively pushing water uphill. (Hello, by the way! My name is Kirrily and I’m the Content Manager…
Customer service is the key to construction marketing
Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…
Google judges your website based on mobile friendliness
There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality…
Best practice for tourism website design in 2020
Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…
5 website design trends you need to watch this year
Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
9 telltale signs it’s time to re-design your website
Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…
3 steps to a killer digital marketing strategy for your HVAC business
Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer…