Customer service is the key to construction marketing June 22, 2020Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…
Google judges your website based on mobile friendliness May 18, 2020There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality…
Best practice for tourism website design in 2020 May 14, 2020Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…
5 website design trends you need to watch this year May 11, 2020Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the latest styles and…
9 telltale signs it’s time to re-design your website May 8, 2020Originally published on June 5, 2018. Updated on May 8, 2020. Technology is constantly evolving, which means digital marketing is constantly evolving. Every update brings a new way of connecting with prospective customers. It could be a new tool, like a website plug-in that will make it significantly easier to follow-up leads, or a new…
3 steps to a killer digital marketing strategy for your HVAC business March 9, 2020Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer…
Who are the Best Website Design Companies in Anchorage, Alaska? December 2, 2015At Beacon Media + Marketing we build and design websites for many businesses and non-profits across the Alaska, Hawaii, Washington, and Oregon. In this line of work we spend a lot of time online learning best practices, getting inspiration and admiring some of the competions work. We often get asked who some of the other…