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Construction Marketing

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it …

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Mobile Friendly SEO

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality …

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HVAC Digital Marketing Strategy

3 steps to a killer digital marketing strategy for your HVAC business

Whether you’re shivering through an Alaskan winter or sweating through a Nevada summer, HVAC businesses offer essential services right around the United States. When a customer’s system breaks down on the coldest night or the hottest day of the year, there’s no-one they’ll be happier to see than YOU. After all, no-one else can offer …

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Who are the Best Website Design Companies in Anchorage, Alaska?

At Beacon Media + Marketing we build  and design websites for many businesses and non-profits across the Alaska, Hawaii, Washington, and Oregon. In this line of work we spend a lot of time online learning best practices, getting inspiration and admiring some of the competions work. We often get asked who some of the other …

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