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Top three marketing myths busted

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…