Marketing Specialist - Beacon Media + Marketing
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Marketing Specialist

Beacon Video Process

Pre-Creative Brief: AM compile a client brief with general info for staff. Creative Brief: Client, AM (Jenn and Raquel), Video contractor,(if available) all of production, writer, assistant, production manager, video producer (Jess, Jordan, Michelle, and Sarah) We interview the client, brainstorm and chose an idea and run through a basic outline together Establish the type of …

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New Website Design Process

The creation of a website can be a rather technical process. So there are specific details the web department needs in order to complete it. With this in mind, please review the “How Registrars and Hosts Work” document for a clear understanding of each piece of login information you might need to start the project. …

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Onboarding – From Sales to Account Manager

This process outlines exactly how to onboard a client that has just signed a contract, and bring the Account Manager up to speed to take over client communication and projects. Sales makes initial contact with a lead and sets up meeting Jennifer & Michelle both attend the meeting Michelle works with Jennifer and any other …

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Commissions Process

This page documents the commission process for Accounting, Management, and Staff. Staffer creates Commission Sheet and turns it in by the 8th to Accounting. Accounting checks to make sure each item the commission sheet has been paid in full by the client and updates the commission statement for that staffer. Accounting presents it to VP of Operations for …

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Marketing Specialist Role Definition

Primary Responsibilities: The Marketing Specialist has the principal responsibility of  ensuring clients receive services as detailed in all sold contracts and to nurture the client relationship to develop long-term positive working relationships with clients and promote growth of the company. Position is:  Hourly, Non-Exempt, Full-Time Reports to: VP of Operations Supervises:  N/A Supports:  VP Sales …

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Role Definitions

Each Role Definition is broken up into several categories to help each employee know exactly how they fit in the company. Primary Responsibility The primary responsibility is a general summary of what the position is expected to do. Accountability The Accountability section describes the specific things that each role is expected to accomplish. But it …

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Print Project Process

A print project is defined as any project that ends up on a physical media, whether it’s a vehicle, a window, or a piece of paper. This process, however, should be the default for anything that the Graphic Designer will be working on. Design projects fall under three Classes: A requiring the most attention, C …

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Brainstorming

Brainstorming sessions are meetings of two or more Beacon staff members in order to come up with a successful strategy for the marketing projects of each of our clients. Common brainstorming sessions include new website projects, social media content schedules, and blogging content schedules. The Account Manager and Content Creator for a given client must be a part …

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Social Media Posting Process

Social Media Posts are published to client Facebook pages every day of the work week. Content Writers are responsible for posting and SCHEDULING the Facebook post one week in advance. These are expected to maintain excellent spelling and grammar and to match the voice of each client. Account Managers are responsible for reviewing the post, catching …

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Blogging Requirements and Process

Articles that we write for our client’s blogs are one of the most important products we produce. Not only do they market the companies we represent and shape the image our consumer has of the company, but our client’s are watching them with a keen eye as well, and they therefore represent the quality and …

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