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Content Creator

Beacon Video Process

Pre-Creative Brief: AM compile a client brief with general info for staff. Creative Brief: Client, AM (Jenn and Raquel), Video contractor,(if available) all of production, writer, assistant, production manager, video producer (Jess, Jordan, Michelle, and Sarah) We interview the client, brainstorm and chose an idea and run through a basic outline together Establish the type of …

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Excellence in Health Chiropractic & Rehab Clinic

Excellence in Health Chiropractic & Rehab Clinic

The Client: Excellence in Health Chiropractic Clinic proudly serves Anchorage with the highest quality care available. With their emphasis on whole body health, Excellence in Health encourages education and promotes a deeper understanding of living a healthier lifestyle. Excellence in Health boasts a highly qualified team of specialists whose practices range from chiropractic care, nutritional …

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New Website Design Process

The creation of a website can be a rather technical process. So there are specific details the web department needs in order to complete it. With this in mind, please review the “How Registrars and Hosts Work” document for a clear understanding of each piece of login information you might need to start the project. …

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Content Creator Role Definition

Primary Responsibilities: The Content Creator is responsible for generating content and maintaining the established flow of posting and response promised to inbound marketing clients to achieve targeted traffic goals across various social media and web-based platforms. Position is:  Hourly, Non-Exempt, Part-time or Full-time Reports to: VP of Ops Supervises:  N/A Supports:  Account Manager Accountabilities: Actively …

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Role Definitions

Each Role Definition is broken up into several categories to help each employee know exactly how they fit in the company. Primary Responsibility The primary responsibility is a general summary of what the position is expected to do. Accountability The Accountability section describes the specific things that each role is expected to accomplish. But it …

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Brainstorming

Brainstorming sessions are meetings of two or more Beacon staff members in order to come up with a successful strategy for the marketing projects of each of our clients. Common brainstorming sessions include new website projects, social media content schedules, and blogging content schedules. The Account Manager and Content Creator for a given client must be a part …

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Social Media Posting Process

Social Media Posts are published to client Facebook pages every day of the work week. Content Writers are responsible for posting and SCHEDULING the Facebook post one week in advance. These are expected to maintain excellent spelling and grammar and to match the voice of each client. Account Managers are responsible for reviewing the post, catching …

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Blogging Requirements and Process

Articles that we write for our client’s blogs are one of the most important products we produce. Not only do they market the companies we represent and shape the image our consumer has of the company, but our client’s are watching them with a keen eye as well, and they therefore represent the quality and …

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BEACON Policies and Procedures

The Online Edition of the Beacon Employee Handbook is designed to help our employees find exactly where to go for any job done in the company. Refer here for the latest forms, processes, and requirements for all job functions and duties. Beacon Employee Handbook Client Files How Registrars and Hosts Work How to Send Us …

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