Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Blue Ridge Acupuncture & Integrative Health

75 Leads with 15% Conversion in 60 Days

The Client’s Challenge

Blue Ridge Acupuncture & Integrative Health is a functional medical clinic in Boone, North Carolina, that focuses on an integrative, comprehensive approach to healthcare issues. They offer many services, including acupuncture, Chinese herbal medicine, and nutritional medicines.

The business owners were struggling to get the message out to their local market about the services on offer. They had experienced some limited results from their own efforts on Facebook, but they were frustrated with the amount of time they were spending on marketing as well as the lack of results. In particular, they wanted to have more people fill out their thyroid survey, which is one of their primary conversion tools.

Our Solution

Our solution was to create Facebook Ads and Google Ads to drive traffic to Blue Ridge Acupuncture & Integrative Health’s website. We also focused on increasing the number of people who took the thyroid survey.

The Amazing Results

We were able to achieve some incredible results for this client in a short timeframe. These included:

  • We generated 75 leads, using Lead Quizzes, at a 15% conversion rate in 60 days.
  • The thyroid ad campaign had a click through rate of 2.2% (the national average is 0.83%).
  • A total of 46,169 people were reached with 90,082 impressions in 90 days.
  • The work we produced had an average click through rate of 1.43%, with a cost of $0.30 per click.