AIMS 2016 Website Redesign Winner of AMA 2016 Merit Award! Challenge We needed to update the dark design from the previous year and give better front-end information for visitors who weren’t familiar with the event. The design this year needed to be more consistent with the branding guidelines as well. Strategy With the rebranding, we had a new image to work with. Something clean and sharp to reflect the fact that the event was for business professionals. We needed those aspects, but it also needed to have fun and color to reflect the fun, modern feel of social media, since the event focuses on social media marketing. We also added some simple animations on the first tagline you see that helped push the “tech” agenda. Results We had overwhelming responses from previous attendees about how much more bright and welcoming the new design was. They stated that the design from the previous year didn’t communicate the energy of the event, but this year’s design mirrored it perfectly.