Retargeting - Beacon Media + Marketing

Retargeting

Capture the people who are already interested in your business.

Harness the genius of Facebook and Google retargeting.

Are you using technology the way you could be? With the rise of technologies like Facebook and Google, our ability to reach people at the right point in the marketing funnel has greatly improved. We can show your ads specifically to people who have already expressed interest in your business. How do we do it? By running ads specifically targeting people who have recently visited your website.

What does a Facebook or Google retargeting campaign look like?

We believe there are several key components to an effective campaign:

Team Brainstorming ✔

The full force of our team coming up with a plan to help you meet your goals.

Campaign Objective ✔

We’ll turn your goals into measurable objectives like awareness or conversion.

Campaign Strategy ✔

Develop short-term and long-term strategies with our team to achieve objectives.

Ad Placements ✔

Show your ad in the right places so your audience is encouraged to engage, not block.

Campaign Budget ✔

Run your ads at the budget at which you will receive optimal return on investment.

Ad Schedule ✔

Display your ads at a time when people will remember your message and respond.

Mobile Friendly ✔

Run ads that are mobile-friendly so your audience will see them on any device.

Creative Media ✔

Experiment with media types that produce the most engagement with your brand.

Ad Copy ✔

Make your audience stop and read with copy that addresses their pain points and needs.

Daily Monitoring ✔

Tweak and pivot your ads in real time as the data shows what is working best.

Beta Testing ✔

Test multiple ads for the same message so you only run the ones that work best.

Expertise ✔

We are Certified Google Partners so you get only the latest and greatest in best practices.

Reporting ✔

Receive reports on a monthly basis so you know how we are doing meeting your goals.

When you incorporate retargeting in your marketing strategy,

you reinforce your brand message to the people who are most likely to listen. This means fewer lost leads and more vetted, potential customers calling, emailing, or coming through your doors.

Want to see some proof?

Here are some recent projects that we're pretty proud of:

We know that retargeting isn’t right for every business,

but if you think this may be the missing piece of your marketing funnel, we’d love to talk!

Here are the next steps:

1

Use the button below to schedule a free consultation using our live scheduler.

2

If we’re a good fit, we’ll help you determine if you need Facebook retargeting, Google, or both.

3

If you decide to work with us, we’ll get started on your retargeting campaign right away!

Start retargeting with either our Facebook or Google advertising services!

Facebook Advertising

Show your ads on their Facebook or Instagram feed.

Google AdWords

Show your ads on their favorite websites and blogs.

All our retargeting services come with a few promises.

We’re pretty proud of them.

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Grammar

If you’re concerned about your ads and grammar, you don’t have to be anymore.

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Spelling

We run spellcheck software on all our ads before publishing to double-check everything.

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Voice

Our writers will speak directly to your audience, using the first-person “you” and empathizing.

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Well-Written

You can expect ad copy that is written by people, for people, nothing too “promotery.”

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Imagery

We use professional, licensed stock photography that resonates with your target audience.

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Engaging

Enjoy ad content that is culturally-relevant and interesting—no boilerplate nonsense.

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Dedicated Experts

Work directly with our seasoned Social Media and Google AdWords Managers.

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Dedicated Account Manager

Receive quick answers to your retargeting questions from an advocate.

Here’s what our retargeting campaign process looks like

if you decide to work with us.

Step I: Brainstorming

We will begin by getting together with you and your team to talk about who you are, what you do, and what you would like to achieve. In the meeting, our team will work their magic to brainstorm creative ideas on the spot, collaborating with you on your campaign content.

Step II: Campaign Strategy

After some additional brainstorming and research, we will present you with a campaign strategy for your review and approval, including your goals and any promotions you would like to run. We will work with you until you are pleased with your strategy and plan moving forward.

Step III: Campaign Setup

Once you have approved your strategy, we will get to work setting up any Facebook or Google accounts that do not exist or acquiring access to the ones that do. We may update profile imagery to align with your new campaign. We will also begin creating drafts of your ad content.

Step IV: Review & Implementation

You will have the opportunity to review your retargeting ads before they go live. Once approved, we will begin scheduling your ads. You can continue reviewing your ad content for as many months as you like or simply approve your campaign strategy.

Step V: Monitoring & Reporting

Our team will monitor your ads daily for performance. We may decide to change imagery or copy depending on what’s working best. You will receive reports on a monthly basis that outline how we are meeting your goals as identified in our brainstorming meeting.

Not quite ready to start working with us?

You can learn more about who we are through our reviews.

“Working with Beacon M&M has been a delight! Jennifer and her folks are top-notch, professionals that strive to solve problems, create brilliant solutions and have fun doing it.”

Greg Solomon, Director of Marketing and Graphic Design
Ukpeaġvik Iñupiat Corporation (UIC) Alaska

"Jennifer and Beacon Media + Marketing have proven results that show not only in new leads and interest in our gym, but converted sales. It's because of those efforts that we are now confident to expand to other markets in Alaska employing the same marketing techniques."

Becky Bullis, Manager
Anytime Fitness Alaska

“You have exceeded our expectations in your process and results of your work...Thank you for employing best practices and top-notch skills in making this exactly what we wanted, and even more. ” 

Rusty Musick, Office Manager
Neeser Construction, Inc.

“I am very impressed with BEACON. They researched my competition to figure out a strategy and they implemented it quickly. Within a couple of months I saw direct financial results. They are pain-free to deal with, and the results speak for themselves.”

Kassandra Taggart, Owner and General Manager
Real Property Management Last Frontier

“Beacon is a joy to work with! Their exceptional customer service makes you feel that they truly care about your business and developing a long-term relationship that means more than just making a sale. I would recommend Beacon to anyone who needs outstanding graphic and web design services.”

Genesis Mejia. Marketing Manager
Janco Janitorial

Need some more information about retargeting before you get started?

Read our blogs.

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