Build Trust & Credibility in Your Community with a Photo Shoot
Every good marketing agency in America will tell its clients to organize a photo shoot. It may seem a little strange at first—after all, you’re in business to help people, not pose like a celebrity. However, up-to-date photos go a long way toward boosting public perception of your business.
Raise Your Public Profile
Photos reinforce your brand, showing customers who you are and what drives you, while creating a fresh and engaging look for your website. Yes, some businesses do use stock photography, but we don’t recommend it. It can be very vague, look very fake, and create unnecessary brand confusion. Original photos are a long-term investment. They showcase your products, highlight your connection to the local community, introduce your team members, and create a sense of openness and honesty. People will be able to see you’re a real person, doing real business, and they’ll trust you.
Is Photography Really Worth the Investment?
Great visuals build trust when you’re making a first impression.
- Professional Shoots
Our experienced photographer will talk you through every step of the process.
- Grab Attention
Create eye-catching and memorable visuals to accompany your messaging.
- Convenient Scheduling
We’ll wrap multiple objectives in a single day to maximize value for time.
- Polished Editing
Don’t worry about awkward outtakes—we’ll select only the best images.
- Professional & Sharp
Bring in the kinds of customers who are looking for long-term relationships.
- Lead Generating
Quality photographs are compelling when a customer is deciding whether to proceed.
- Tell a Story
Let your customers know who you are, why you do what you do, and how you can help.
- Two-Way Conversation
Tell us what you like, give feedback, and make sure you get something you love.
- Own Your Images
All the images will be yours to use wherever you like: websites, social media, you name it.
Secrets to Success
People like doing business with people. When they see you, they feel like they know you, and this can be incredibly persuasive when they’re considering your products or services. It creates a sense of transparency and authenticity that is worth every dime.
Latest Blog Posts
The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re…
Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret…
Originally published on February 21, 2017. Updated on May 11, 2020. Websites are the digital version of a storefront. Often, they’re the first impression you make on a prospective customer, so it’s important to make the right one. We recommend re-designing your website every 2-3 years to ensure you’re up-to-date with the…
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just…