Print Project Process - Beacon Media + Marketing

Print Project Process

Print Project Process

A print project is defined as any project that ends up on a physical media, whether it’s a vehicle, a window, or a piece of paper. This process, however, should be the default for anything that the Graphic Designer will be working on.

Design projects fall under three Classes: A requiring the most attention, C requiring the least, and B is right in the middle.

The Process

Whatever type of project happens, we start with Print Order Sheet:

  • The Marketing Specialist begins the process by filling out the Print Order Sheet.
    • Get the time requirements and deadlines from the Graphic Designer
    • Research print costs with the printers
      • Preferred Printers
        • trade.4Over.com
        • Alaska Printing
      • Other Options
        • Royal Printing
        • PIP Printing
  • Marketing Specialist then sends an Estimate to the client. Once approved, continue:
  • The Marketing Specialist then turns the Print Order Sheet into the Graphic Designer by uploading the document to Slack and creating an Action Item in FunctionFox (Soon to be TeamWork).
    • GD gives a due date for the first draft to the AD and the MS.
    • (If the MS feels there is good reason to adjust the date, now is the time to bring it up with the GD)

Class A

  • Graphic Designer creates the project with the direction of the Art Director.
    • AD utilizes Design Creative Director (DCD) for guidance when needed.
    • When the AD feels it’s ready, they send it to the DCD for approval or further edits.
  • Upon final approval from the Design Creative Director, the Marketing Specialist and the Graphic Designer present the design to the client in person for approval or edits.
    • When the AD sends the first draft to the MS, they need to send the hours left on the estimate as well.
  • Client edits sent back through the Marketing Specialist can then be worked out directly with the Art Director for completion.
    • If more hours are needed to complete the edits, the Marketing Specialist needs to inform the client and wait for approval from them to go over budget.
  • When both the Design Creative Director and the Client have approved the final, the MS alerts the Graphic Designer and sends the GD the specs for printing (quanity etc). Then the GD works with the printer to complete the project. If the project needs to be picked up, the GD needs to notify the MS so the MS can coordinate pick up and/or delivery of the project to the client.

Class B

  • Graphic Designer creates the project with the direction of the Art Director.
    • AD utilizes Design Creative Director for guidance when needed.
  • Upon final approval from the Design Creative Director, the Marketing Specialist sends designs to the client for approval or edits.
    • When the AD sends the first draft to the MS, they need to send the hours left on the estimate as well.
  • Client edits sent back through the Marketing Specialist can then be worked out directly with the Graphic Designer for completion.
    • If more hours are needed to complete the edits, the Marketing Specialist needs to inform the client and wait for approval from them to go over budget.
  • When both the AD and the Client have approved the final, the Graphic Designer works with the printer to complete the project.

Class C

  • Graphic Designer creates the project.
    • GD makes sure the AD sees the project for final approval
  • Upon final approval from the Art Director, the Marketing Specialist sends it to the client for approval or edits.
    • If more hours are needed to complete the edits, the Marketing Specialist needs to inform the client and wait for approval from them to go over budget.
  • Once the client approves, the GD works with the Printer to complete the project.

Delivery

Either the MS can deliver the final product to the client, or it can be shipped directly to the client. This should be noted ahead of time by the MS. By default, the project should be delivered to Beacon first.

Determining the Class of a Project

Use this handy table to determine the class of a project:

Class A Client Class B Client Class C Client
Posters
Pop Ups
Publications
Class A Project Class A Project Class B Project
Brochures
Rack Cards
Banners
Full & 1/2 page Ads
Flyers
Class A Project Class B Project Class C Project
Business Cards
Postcards
1/4 Page or smaller Ad
Digital Ads
Facebook Timelines
Class B Project Class C Project Class C Project

 

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