Articles that we write for our client’s blogs are one of the most important products we produce. Not only do they market the companies we represent and shape the image our consumer has of the company, but our client’s are watching them with a keen eye as well, and they therefore represent the quality and skill of Beacon.
Following are the minimum requirements that we hold each article to. These items must be met before the articles are published:
- 400-600 words (or different if the client’s budget is different)
- At least three links, at least one external and two internal
- At least two headings, differentiating content*
- An introduction paragraph that asks the question that the article answers
- A conclusion paragraph that accurately summarizes the article
- A Call to Action directed towards the goals of the client is included in the conclusion paragraph
- Keyword (or closely related word or phrase) is used in the Title of the article
- Key points of the topic are emboldened
- An eye catching picture (minimum 1000px wide) that fits within the website and matches the content of the article
- Accurate spelling and grammar
*One of the most successful styles of articles are the numbered lists (e.g. “5 Ways to Write a Blog Article”, “8 Rules for Bloggers you Never Want to Break”), and this makes it easy to add headings.
Our Quality Assurance is found in the process we write our blogs with. Each step of this system is important to quality and successful delivery of our blogs.
- Content Writer writes the blog
- It’s suggested you write it in the actual WordPress website you are writing it for, to ensure consistency and reduce time wasted on formatting.
- Content Writer saves the blog in WordPress on Tuesday, and schedules it to go live on Thursday.
- Content Writer informs the Account Manager that the blog is in the system and ready for their review.
- Account Manager reviews blog in WordPress and makes any necessary edits for spelling, grammar, and/or consistency to fit with the client’s needs.
- If there are more than one or two minor edits, these need to be reported to the Content Writer so they can adjust their writing in the future to better match the requirements.
- When reporting these edits back to the Content Writer, be sure to CC in the VP of Operations so they can properly monitor and support the Content Writers.
- Account Manager than informs the Social Media Manager of the new article, and sends them a link to post to the client’s social media channels.
- If the Content Writer and the Social Media Manager are the same person for one client, then it’s the responsibility of the Content Writer to make sure the article is posted to Social Media Channels when the article goes live.
- Everyone involved should make sure to consider posted articles when creating the Social Media Str ategies, so they can be properly scheduled in.