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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Elements of Successful Functional Medicine Inbound Marketing Plan

Marketing Strategy Elements for a Functional Medicine Practice

A digital marketing strategy for your function medicine practice should focus on connecting with the customer at every stage of the buying cycle. Most of your potential patients will move through some or all of the four stages. It is important to understand the stages and how to most effectively interact with your potential client …

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How much does it cost to hire an agency?

How Much Does it Cost to Hire an Agency?

The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …

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Stellar Website is a MUST when Marketing Functional Medicine!

In our recent blog, Inbound Marketing is a Perfect Fit for Functional Medicine, I talked about the similarities between two seemingly random things: inbound marketing and functional medicine. Today we’re going to go deeper and talk about specifics. Your website is the foundation of your inbound marketing, it is the hub. Most of what you do …

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