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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Elements of Successful Functional Medicine Inbound Marketing Plan

Marketing Strategy Elements for a Functional Medicine Practice

A digital marketing strategy for your function medicine practice should focus on connecting with the customer at every stage of the buying cycle. Most of your potential patients will move through some or all of the four stages. It is important to understand the stages and how to most effectively interact with your potential client …

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Is the SEO Blog Dead?

Is the SEO Blog Dead?

“72% of buyers research a new product or service on Google prior to buying and 81% of buyers research before they buy!” There is no way to ignore the numbers above, the whole buying and shopping process has evolved, and if you want to stay profitable, you need to be changing right along with your …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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