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Social Media for Marketing: Here’s How to Make It Work For Your School

Social media for marketing: Here’s how to make it work for your school

The days when reputation management consisted of press conferences are long gone. These days, anyone can report on what companies are doing. They can take to any number of social media platforms or review forums to express their views, good or bad. In some ways, this has leveled the playing field for everyone, putting small …

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Education marketing: Create a strong brand for your private school

Education marketing: Create a strong brand for your private school

Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating …

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School Website Design: Great Website Design Is Vital for Education Providers

School website design: Great websites are vital for education providers

Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20 …

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Starting an Education Blog: Best Practices for Private Schools

Starting an education blog: Best practices for private schools 

Consistency.  If there is one word that encapsulates the secret to successful blogging, it’s consistency.  We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month!  Although you can see results with this more minimal …

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Write Better, Enroll More: 5 Spelling Errors That Matter for Private Schools

Write Better, Enroll More: 5 Spelling Errors That Matter for Marketing Private Schools

Calling all teacher grammar nazis and office managers who care! Spelling errors can wreak havoc for private school reputations, especially when they are put on the pedestal of the school’s social media account or website. Many parents and students alike care a lot about spelling. For some, hard-line grammar principals drive enrollment decisions. Making a …

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