Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Private Schools

Education marketing: Create a strong brand for your private school

Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…

School website design: Great websites are vital for education providers

Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…

Education marketing: Best practices for starting a private school blog

Consistency.  If there is one word that encapsulates the secret to education marketing, it’s consistency.  We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…

Write Better, Enroll More: 5 Spelling Errors That Matter for Marketing Private Schools

Calling all teacher grammar nazis and office managers who care! Spelling errors can wreak havoc for private school reputations, especially when they are put on the pedestal of the school’s social media account or website. Many parents and students alike care a lot about spelling. For some, hard-line grammar principals drive enrollment decisions. Making a…