Perhaps you’ve heard that tourism is one of the few growing industries in Alaska, according to this 2016 report. This is partly the result of a lessening of the severity of the climate (the arctic is warming twice as fast as the rest of the world) and so-called “last chance tourism.” If you want to …
5 Steps to Build a Strong Brand for Your Arctic Tourism Business Read More »
Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo …
What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Basically, it is what comes to people’s …
“We live in an age where information is the greatest commodity and your brand is now your greatest asset in our intangible market.” What is a brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter …
