Branding - Beacon Media + Marketing
Blog

Branding

How Do I Choose the Right Logo Colors?

Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo …

How Do I Choose the Right Logo Colors? Read More »

A strong man illustrating the importance of a strong brand

Why is a Strong Brand so Important?

What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Basically, it is what comes to people’s …

Why is a Strong Brand so Important? Read More »

Why is Corporate Branding Important?

“We live in an age where information is the greatest commodity and your brand is now your greatest asset in our intangible market.” What is a brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter …

Why is Corporate Branding Important? Read More »

Looking for More to Read?
Scroll to Top