Branding - Beacon Media + Marketing


A strong man illustrating the importance of a strong brand

Why is a Strong Brand so Important?

What is Corporate Branding? The American marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Basically, it is what comes to people’s …

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Why is Corporate Branding Important?

“We live in an age where information is the greatest commodity and your brand is now your greatest asset in our intangible market.” What is a brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter …

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