Workplaces around the United States are starting to re-open. One by one, cafes are re-opening the doors, nail salons are welcoming customers, retail stores are dusting off the shelves. The first office workers are resuming the daily commute, awkwardly trying to maintain a six-foot gap in tiny elevators and trying to figure out exactly what’s…
Originally published on November 21, 2017. Updated on April 21, 2020. What is a corporate brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter if you have invested millions or nothing at all in…
Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…
Perhaps you’ve heard that tourism is one of the few growing industries in Alaska, according to this 2016 report. This is partly the result of a lessening of the severity of the climate (the Arctic is warming twice as fast as the rest of the world) and so-called “last chance tourism.” If you want to…
Whether you decided to create your own logo or you have a custom company logo professionally designed, you will have to face the decision of color. As humans, we are hardwired to respond emotionally to colors, so it’s worth putting some careful consideration into what you want to communicate with the colors in your logo…
Originally published on April 9, 2018. Updated on April 21, 2020. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”…
