If You Build it They Will Come
While it would be nice if increasing website traffic was as easy as just building a dynamic, high converting website. But now that you have a site ready to convert leads, you need to get them there! I could write a small novel about the various ways to direct people to your website, but I’ll just hit four main ones here.
- Social Media is a powerful tool to drive traffic to your website. When it’s done correctly the people that come to your site are quality leads because they followed links, ads, offers, etc that they are interested in. Facebook, Twitter, Pinterest, Instagram and more all work together to attract and engage users. Social media can move them through the buy’s journey so they are closer to being willing to make a buying decision by the time they make it to the website, thus increasing the converting capacity of your website. Make good use of offers and ads that direct to landing pages and you will really be ahead of the game. For more information on social media marketing, check out our blog “10 Tips for Optimizing your Social Presence”
- Blogs are vital to driving potential and existing customers to your website. Blogs also serve an important role in the ever-changing game of search engine rankings. Often times your blogs will rank higher than your home page. Customers are online looking for content that is relevant to them and their experience. By far and away the best way to deliver consistent and fresh content is to blog and blog often. Blogs are one of the best tools to attract and drive traffic to your site. Blogs establish you and your company as experts in the field and improve credibility. Prospects are more likely to choose to become customers if your blogs have helped them solve a problem or addressed a pain point they may have. An ideal place to pull content ideas for your blogging is the questions that your sales staff often get asked.
- Digital ads including Facebook, Twitter, Pinterest, and Google ads as well as Google Adwords all have the capacity to pinpoint very specific demographics. Most of the time the purpose of these ads and Adwords is to drive traffic to your website and/or to specific landing pages.
- Search engine optimization (SEO) is key to higher search engine rankings, which leads to more traffic to your site and more opportunities for people to convert happy customers. Content is still king, and the right kind of content marketing is huge for your website if you want it to generate leads for you. You have to make sure that the written content on your site is using the keywords people are actually searching for. There are free keyword research tools out there like Google’s Keyword Planner. You can use these tools to research what keywords people are searching for in your industry. It is critical that these keywords find themselves into the text on your website. Gone are the days when Google gave any weight to which keywords are in the back end of your website. It is too easy to stuff it will popular terms that have nothing to do with your site. (A carpet cleaner putting Kim Kardashian as a keyword in the backend of their site). This is just the tip of the iceberg when it comes to SEO, but you can get the full scoop by checking out this blog “Organic SEO: The New Face of Change” for additional details.
If you want to see if your website is generating traffic and leads for your business, we have an independent market grader we use that can help you see what is working and what is not optimal on your current website. Then we can work with you to come up with a plan to change what needs to be changed. We are experts at helping your customers and prospects find you online and we would love the opportunity to chat with you about how we can help leads find you and your website! Feel free to give us a call at 907-563-6008 or email us at [email protected]. We look forward to chatting with you.