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Marketing Blog

Season Of Thankfulness Makes Us Better

During the festive holidays of Thanksgiving and Christmas, there is often much talk about being thankful. Many of my friends have been setting the example by recording what they are thankful for daily on Facebook. There is generally more focus on conversations of helping others in need, articles written and even news stories focusing on needs in our community.

I know this time of year can be difficult for some people, but for me it has always been a favorite. Certainly the ties to my faith and my family are highlighted this time of year, but even before I had my faith and my children- this time of year always made me feel a little happier, brighter and even more hopeful.  It seems like we are a little nicer to each other, more reflective in the goodness around us and less striving for “things” instead of relationships with people. 

According to Merriam-Webster’sthankful means “conscious of benefits received” Being conscious of something means being aware of. So, thankful is being aware of something you have received.  It makes sense that this time of year is a little brighter- we are more conscious of what really matters. 

This is the first year that I have noticed the impact of thankfulness on our business.  I am more “conscious” and aware of the many incredible gifts that are right in front of me.  The clients that have grown with us and we’ve developed meaningful relationships with.  The employees that have brought incredibly positive attitudes and loyalty in working for a company with high growth and demands.  The vendors that have consistently been there to provide great service on tight deadlines. My business partner, who always brings out the very best in me.


My focus has been with a mindset of gratitude and thankfulness for the past few weeks and the most amazing things have been happening. The very things that I’ve been focusing on with gratitude have gotten even better.  Solutions to problems that I’ve been stuck on for some time have been making themselves clear. My relationships with clients, vendors and employees alike have improved.  One client gave a raving testimonial about our company to an important group of people on our behalf last week. We’ve been working together for over a year now and although I knew he was pleased with our services, it struck me that it wasn’t a coincidence that they did this now. I’ve been actively engaged in expressing and demonstrating my gratitude for their business. 

I only have anecdotal evidence, but I am convinced that the mindset shift of thankfulness has made me a better business person these past few weeks. I am intentionally treating others with the appreciation that I genuinely feel towards them. Even if it hadn’t had an impact on our bottom line, I know it’s had a significant impact on me. I’m happier, more hopeful and although it seems that my pace is less frantic, I’m actually more productive. 

Now, to bring this attitude of gratitude into the New Year! 

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